FYS 101 The Wonderful World of Disney
This course will take a well-known company and use it to introduce students to national and international business. Disney is not just a theme park company, but also has movie and TV and publishing subsidiaries, as well as Disney Cruises and Disney Vacations, each with their own unique characteristics. Students will learn what it takes for a company to be successful – corporate strategy, human resources, finance, marketing, etc.; how theme parks are planned; the role of investment banking and finance; and the challenges of running an international enterprise.