Advanced Certificate in Business Analytics
Gain Essential Skills in this Growing Field
The Advanced Certificate in Business Analytics is aimed at helping professionals gain expertise in accessing and manipulating data, and applying analytical techniques to extract information from data and use it to predict future trends and behavior patterns.
What is Business Analytics?
The field of business analytics has grown significantly over the last few years, providing business users with better insights from operational data stored in transactional systems. Business analytics stands today as one of the most strategically important fields in corporate information technology. Executives can now analyze sales trends and customer purchase patterns to improve their marketing strategies and better target customers with product offers and advertising. To illustrate the current momentum of business analytics both in industry and academia, here are some examples:
- A 2015 MIT survey found that 40% of managers are having trouble hiring analytical talent.
- According to a recent PwC study, 69% of employers by the year 2021 will demand data science and analytics skills from job candidates.
- The Gartner Group “defines a strategic technology trend as one with substantial disruptive potential that is beginning to break out of an emerging state into broader impact and use, or which are rapidly growing trends with a high degree of volatility reaching tipping points over the next five years.” Gartner identified intelligent applications and analytics as one of the top three strategic technologies for 2018, together with (closely related) Artificial Intelligence applications and Intelligent Things. According to Gartner, “the first three strategic technology trends explore how AI and machine learning are seeping into virtually everything and represent a major battleground for technology providers over the next five years."
- GE is leading the development of a new breed of operational technology (OT) that literally sits on top of industrial machinery, connecting machines via the cloud and using data analytics to help predict breakdowns and assess the machines’ overall health. (source: Sloan Management Review, 2016)
- Glassdoor reported that data science and analytics related jobs were among the top five best jobs in the US in 2017, With data scientist ranked as #1, data engineer as #3 and analytics manager as #5.
Students who complete the Advanced Certificate in Business Analytics will develop expertise and skills in the areas of Data Management, Decision Making, Statistical Data Analysis, Management Science, Online Analytical Processing, Business Performance Management, Data Mining and Predictive Analytics.
Who Should Apply to Marist's Advanced Certificate in Business Analytics Program?
The Marist College Business Analytics program does not require a technology or computer science background and is open to all individuals currently holding a bachelor's degree who meet the admission requirements. Individuals working in the following employment sectors should strongly consider developing their knowledge of Business Analytics so as to stay competitive in their field:
- Strategy Managers
- Researchers (physics and engineering, social science, medicine)
- Business Analysts and Consultants
- IT Professionals
- Advertising and Marketing professionals
- Health Care Administrators
- Finance Professionals
Why Choose Marist College to Study Business Analytics?
Students of the Advanced Certificate in Business Analytics acquire hands-on experience with cutting-edge analytical methods and software tools, leveraging the use of information technology to help improve decision making. All courses taken in the certificate program are graduate IS courses and may be later applied to the Marist Master of Science in Information Systems (MSIS) program. The 4 courses sequence (12-credit) can be taken online, on-ground, or a combination of online and on-ground.
Marist College's School of Computer Science and Mathematics is housed in the campus' Hancock Center; a 57,000-square-foot facility overlooking the Hudson River. Designed to help fulfill the Marist goal of infusing information technology into all of its academic disciplines, the Hancock Center includes two computer labs, 30 faculty offices, seven classrooms, six conference/seminar rooms, an executive presentation center, and a National Science Foundation-funded enterprise computing research laboratory. Many of the existing regional and global technology initiatives for which Marist has earned a leadership reputation, including the Center for Collaborative and On-Demand Computing, the Open Source Development Lab, the Institute for Data Center Professionals, and the IBM-Marist Joint Study Project reside within the walls of this innovative state-of-the-art building. Marist College through the School of Computer Science and Mathematics has been recently awarded a $3 million dollar state grant to establish the New York State Cloud Computing and Analytics Center.