IMC Announces List of Master’s Degree Courses

DECEMBER 15TH, 2011

Online Master’s in Integrated Marketing Communication Curriculum

The curriculum consists of 10 courses focused on the integration of marketing and communication. Each course is three credits, for a total of 30 credits. All courses are offered online to accommodate the needs of working professionals. Full-time students complete the degree in as little as three semesters; part-time students may take up to three years, depending on the number of courses they take each semester.

  • Principles of Integrated Marketing Communication
  • Advertising Management
  • Public Relations Management
  • Social Media Strategies & Tactics
  • Marketing Research
  • Marketing Foundations
  • Brand Management
  • MBA 535 Analytical Tools for Decision Making
  • Global Consumer Insights
  • Integrated Marketing Communication Capstone

Check out course descriptions and samples of part- and full-time sequences

 


Read More About Marist College's MA in Integrated Marketing Communication

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