Sophisticated Marketing Strategies for Small and Large Companies

Presented by Elmore Alexander, Marist School of Management

The Master's Program in Integrated Marketing Communication fills an important and growing needs for today's businesses. From companies large and small, the opportunity to create and manage a marketing strategy across a wide variety of media presents a whole new set of challenges. The MA in IMC at Marist, a fully-online program that can be completed in one year, was created to develop leaders who can step in immediately to create, contribute, and execute sophisticated marketing strategies.

Integrated marketing communication faculty, students, alumni, and industry professionals all agree on the importance of brand identity and the promising future of integrated marketing communications. The opportunity for growth in this field is expected to surge over the next decade, as the rapid delivery of messages through Web-enabled markets as well as the explosion of social media outlets makes keeping your message consistent more important than ever.

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Written by Laura Zurowski

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