Advertising Management Master’s Degree Course
Marketing and Advertising Management Class
The Advertising Management Master’s degree course at Marist College is designed to guide students through examining processes involved in the management of advertising and how advertising relates to other forms of marketing communication. Advertising Management Master’s degree students will learn how advertising management is an inseparable part of a marketing department and strategy.
The Advertising Management graduate degree class teaches advertising using a strategic approach rather than simply a descriptive standpoint. Our Advertising Management graduate level course starts out with a broad look at what advertising is meant to do, then goes on to provide students with an understanding of what it takes to develop effective marketing and advertising campaigns. Students will gain a comprehensive understanding many of the major issues in advertising and marketing as well as how they fit into the entire Integrated Marketing Communication package.
Marist’s Online Advertising Management IMC Course
Students enrolled in the online Advertising Management Master’s degree course will gain an in-depth understanding of consumer behavior, research, creative strategy, media strategy, campaign planning and account management. Integrated Marketing Communication graduate students enroll in the Advertising Management class will learn to how to balance creativity with profitability, meet deadlines, work within budgets and determine consumer demand for products and services. In addition students will learn how advertising ties in to the many facets of the modern day Integrated Marketing Communications industry.
Online Integrated Marketing Communication Master’s Degree Courses
- Advertising Management
- Public Relations Management
- Social Media Strategies & Tactics
- Marketing Research OR IMC Business Analytics*
- Marketing Foundations OR IMC Mobile Marketing*
- Brand Management
- Analytical Tools for Decision Making
- Global Consumer Insights
- Integrated Marketing Communication Capstone
Marist College is an accredited undergraduate and graduate college located in New York. We offer online and on location courses, located on our Poughkeepsie, NY campus, through our various schools and degree programs. Contact us today to learn more about earning you Master’s degree in the Marketing field through on Integrated Marketing Communication graduate degree program.
*those students with a bachelor's in business administration degree or significant work experience in the field of Marketing may take IMC Mobile Marketing and IMC Business Analytics with permission of the Program Director.
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