Advertising Management Master’s Degree Course
Integrated Marketing Communication Advertising Management Graduate Degree Course
The Advertising Management IMC Master’s degree course is designed to examine the various processes involved in the management of advertising and related marketing communication. The Advertising graduate degree course deals with advertising from a strategic rather than simply a descriptive standpoint, starting out with a broad look at what advertising is meant to do and then going on to provide you with an understanding of what it takes to develop effective advertising campaigns. In essence, we will concern ourselves with understanding many of the major issues in advertising, including key concepts that underlie good decision-making.
Graduate Students enrolled in the Advertising Management Master’s degree course will gain an in-depth understanding of consumer behavior, research, creative strategy, media strategy, campaign planning and account management.
Learn more about the other courses in the Marist College online IMC program: