Analytical Tools for Decision Making Master’s Degree Course
Integrated Communication and Marketing Data Analysis Tools Class
The Integrated Marketing Communication Analytical Tools for Decision Making Master’s degree online course is a foundational course allowing students to explore the key statistical methods used to analyze marketing data in support of business marketing decisions.
Through the Analytical Tools for Decision Making Class students will be immersed in the tools used to analysis marketing data as well as the strategic thinking process used to convert this data into marketing strategies and ideas.
Communication and marketing analysis tools and topics covered include: descriptive statistics, continuous and discrete distributions, sampling and inference, comparisons, hypothesis testing, and regression, in addition to more advanced methods selected by the instructor.
Online Integrated Marketing Communication Master’s Degree Courses
- Advertising Management
- Public Relations Management
- Social Media Strategies & Tactics
- Marketing Research OR IMC Business Analytics*
- Marketing Foundations OR IMC Mobile Marketing*
- Brand Management
- Analytical Tools for Decision Making
- Global Consumer Insights
- Integrated Marketing Communication Capstone
The Analytical Tools for Decision Making course is available through the 100% online Integrated Marketing Communication Master’s degree program. Contact us today to learn more about earning your Marketing Master’s degree through a flexible online graduate degree program.
*those students with a bachelor's in business administration degree or significant work experience in the field of Marketing may take IMC Mobile Marketing and IMC Business Analytics with permission of the Program Director.
Related Pages and Additional Information
- Integrated Marketing Communication Curriculum
- IMC Course Sequence
- Part-Time IMC Degree
- Full-Time IMC Degree