Analytical Tools for Decision Making Master’s Degree Course
IMC Analytical Tools for Decision Making Graduate Course
The Integrated Marketing Communication Analytical Tools for Decision Making Master’s degree online course is a foundational course in the key statistical methods used to analyze marketing data in support of business decisions. Topics covered include: descriptive statistics, continuous and discrete distributions, sampling and inference, comparisons, hypothesis testing, and regression, in addition to other more advanced methods selected by the instructor.
IMC Master’s Degree Courses
- Principles of Integrated Marketing Communication
- Advertising Management
- Public Relations Management
- Social Media Strategies & Tactics
- Marketing Research
- Marketing Foundations
- Brand Management
- Global Consumer Insights
- Integrated Marketing Communication Capstone
Marist College is an accredited undergraduate and graduate college located in New York. At Marist, we offer online and on location courses, located on our Poughkeepsie, NY campus, throughout our many fields of study.