Brand Management Master’s Degree Course

Integrated Marketing Communication Branding Class

Brand Management Masters Degree CourseThe Integrated Marketing Communication Brand Management graduate degree course teaches students that through innovative marketing and brand management a strong brand can have a dramatic impact on a purchasing decision. Strong brands will transcend industries and provide an organization with one of its most valuable assets—brand equity.

The basic approach in the Integrated Marketing Communication Brand Management course will be to blend the theory and practice of product marketing and brand management in a comfortable, supportive environment that promotes active learning. A good marketing theory is invaluable because it structures problems and suggests possible solutions. The business process of mission and marketing strategy creation through brand and identify development. The Integrated Marketing Communication branding class is presented and reinforced through readings, case studies, and a branding management project for practical application and experiential learning.

Branding is both an art and a science. Thus, few branding situations have a definitive unqualified answer as to the “best” marketing programs. By providing students with relevant and comprehensive theories, as well as all the accompanying ideas, concepts, mechanisms, and models that go along with that. Through the Integrated Marketing Communication Brand Management M.A. course students will be able to make informed decisions that will have a greater probability of success. The interaction of customer, company (capabilities) and competitors (alternatives) are important considerations in branding. Many marketing and brand management theories covered will be from a consumer behavior perspective.

Online Integrated Marketing Communication Master’s Degree Courses

*those students with bachelor's in business administration degree or significant work experience in the field of Marketing may take IMC Mobile Marketing or IMC Business Analytics with permission of the Program Director.

The Integrated Marketing Communication Master’s degree is a 100% online program offered through the School of Communication and the Arts at Marist College. The virtual IMC program allows students to earn a marketing graduate degree online through a flexible course structure. Contact us today to learn more about enrolling in the Brand Management course and earning you Master’s degree in Marketing online.

Marist College is an accredited undergraduate and graduate college located in New York. At Marist, we offer online and on location courses from our Poughkeepsie, NY campus in many fields of study. 

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