Business Analytics for IMC Course

Using Business Analytics and Data Analysis for Integrated Marketing Communication Strategy

The Business Analytics course through the IMC Master’s degree program provides an interactive process to exploring and analyzing enterprise data in order to gain insights that can be used to make better strategic decisions in a business marketing environment.

From new application development to the increase in robust data collection from websites there is a constant need for handling and interpreting large amounts of data in the digital age. Student’s enrolled in the Business Analytics course will learn how to manage and use this data to predict buying behaviors and influence future product use.

The Integrated Marketing Communication Master’s degree Business Analytics course will draw from the fields of data science and business analytics, in order to utilize them both in data-driven marketing. 

The course will address statistical analysis, data visualization, data mining, predictive modeling, optimization, and simulation. Students will understand first hand how data is used to describe, explain, and predict customer behavior. As well as be able to shape their findings into best practices for using data to prescribe more effective business strategies. 

100% Online – Marist’s Flexible Business Analytics Course

At Marist College, students are able to in enroll in an 100% online IMC Master’s Degree program. Providing graduate students the flexibility they need to complete their master’s in marketing while still pursuing a full time career.

Contact us to get more information about enrolling in the Public Relations Management course and earning your IMC graduate degree online through our Integrated Marketing communication Master’s degree program.

Online Integrated Marketing Communication Master’s Degree Courses

Marist College is an accredited undergraduate and graduate college located in Poughkeepsie, New York. We offer online and on-campus courses through our various schools and degree programs. Contact us today to learn more about earning you Master’s degree in the Integrated Marketing Communication field through our MA in IMC graduate degree program.

*those students with a bachelor's in business administration degree or significant work experience in the field of Marketing may take IMC Mobile Marketing and IMC Business Analytics with permission of the Program Director.


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