Global Consumer Insights Master’s Degree Course
IMC Global Consumer Insights Graduate Course
The Global Consumer Insights Master’s degree online course introduces IMC graduate school students to a wide range of behavioral concepts and examines the strategic implications of customer behavior. The online global consumer course challenges Integrated Marketing Communication M.A. students to explore the realities and implications of buyer behavior in traditional and e-commerce markets. A key to the Global Consumer Insights course is demonstrating how an understanding of buyer behavior can help to improve strategic decision-making in developing effective IMC campaigns.
Integrated Marketing Communication graduate school students enrolled in the Global Consumer Insights Master’s degree course will develop the ability to deliver consumer, customer and competitive insights that drive business and marketing strategy. IMC graduate school students will also learn the importance of developing and managing research plans within a marketing campaign. Lastly, communication and marketing M.A. students will gain the ability to lead and champion strategic marketing analysis to deliver insights for growth.
IMC Master’s Degree Courses
- Principles of Integrated Marketing Communication
- Advertising Management
- Public Relations Management
- Social Media Strategies & Tactics
- Marketing Research
- Marketing Foundations
- Brand Management
- Analytical Tools for Decision Making
- Integrated Marketing Communication Capstone
Marist College is an accredited undergraduate and graduate college located in New York. At Marist, we offer online and on location courses, located on our Poughkeepsie, NY campus, throughout our many fields of study.