Global Consumer Insights Master’s Degree Course
Integrated Marketing Communication Insights in Global Marketing and Communication Class
The Global Consumer Insights Marketing and Communication online course introduces Integrated Marketing Communication graduate school students to a wide range of behavioral concepts and examines the strategic implications of customer behavior. The online global consumer course challenges Marketing Master’s degree students to explore the realities and implications of buyer behavior in traditional and e-commerce markets. A key to the Global Consumer Insights course is demonstrating how an understanding of buyer behavior can help to improve strategic decision-making in developing effective global marketing and communication campaigns.
Integrated Marketing Communication graduate school students enrolled in the Global Consumer Insights Master’s degree course will develop the ability to deliver consumer, customer and competitive insights that drive business and global marketing strategy. Integrated Marketing Communication graduate school students will also learn the importance of developing and managing research plans within a marketing campaign. Lastly, communication and marketing M.A. students will gain the ability to lead and champion strategic marketing analysis to deliver insights for growth.
Online Integrated Marketing Communication Master’s Degree Courses
- Advertising Management
- Public Relations Management
- Social Media Strategies & Tactics
- Marketing Research OR IMC Business Analytics*
- Marketing Foundations OR IMC Mobile Marketing*
- Brand Management
- Analytical Tools for Decision Making
- Global Consumer Insights
- Integrated Marketing Communication Capstone
The Global Consumer Insights course offered as part of our completely online Integrated Marketing Communication Master’s degree program. Through the online IMC program, graduate students are able to earn their Marketing Master’s Degree 100% online, allowing for a flexible schedule.
Marist College is an accredited undergraduate and graduate college located in New York. At Marist, we offer online and on location courses from our Poughkeepsie, NY campus in many fields of study. Contact us today to learn more about earning your Master’s degree in Marketing through our Integrated Marketing Communication graduate degree program.
*those students with a bachelor's in business administration degree or significant work experience in the field of Marketing may take IMC Mobile Marketing and IMC Business Analytics with permission of the Program Director.
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