Integrated Marketing Communication Master’s Degree Capstone
IMC Capstone Graduate Degree Online Course
The Integrated Marketing Communication Master’s degree Capstone course is designed for marketing graduate school students who will become decision makers. The Capstone course is prefect for a future in almost any company concerned with consumer/customer communications including: advertising, public relations, promotions, Internet, IMC-media and client organizations.
M.A. Integrated Marking Communication students will learn and practice message and touch-point integration, with special attention to marketing and communication effectiveness and measurable results. Now more than ever, communication professionals are accountable for integrating their marketing programs and strategies. In addition, most marketing and communication specialists have the power to shape the way their marketing organizations do business and communication with customers.
Integrated Marketing Communications graduate school students taking the IMC Master’s degree Capstone class will be at the forefront of the movement towards an integrated brand and marketing experience on the part of the customer. It should be clear that your proactive participation in this Integrated Marketing Communication Capstone course would determine the extent to which you will benefit.
Online Integrated Marketing Communication Master’s Degree Courses
- Advertising Management
- Public Relations Management
- Social Media Strategies & Tactics
- Marketing Research OR IMC Business Analytics*
- Marketing Foundations OR IMC Mobile Marketing*
- Brand Management
- Analytical Tools for Decision Making
- Global Consumer Insights
- Integrated Marketing Communication Capstone
Contact us to learn more about earning your Integrated Marketing Communication Master’s degree through our 100% online course structure. Advance you career and earn you Master’s degree in Marketing through a flexible virtual course structure. Marist College is located in New York. At Marist, we offer online and on location courses from our Poughkeepsie, NY campus in many fields of study.
*those students with a bachelor's in business administration degree or significant work experience in the field of Marketing may take IMC Mobile Marketing and IMC Business Analytics with permission of the Program Director.
Related Pages and Additional Information
- Integrated Marketing Communication Curriculum
- IMC Course Sequence
- Part-Time IMC Degree
- Full-Time IMC Degree