Integrated Marketing Communication Master’s Degree Capstone
IMC Capstone Graduate Degree Online Course
The Integrated Marketing Communication Master’s degree Capstone course is designed for marketing graduate school students who will become decision makers in almost any company concerned with consumer/customer communications including: advertising, public relations, promotions, Internet, IMC-media and client organizations.
M.A. Integrated Marking Communication students will learn and practice message and touch-point integration, with special attention to marketing and communication effectiveness and measureable results. Now more than ever, communication professionals are accountable for integrating their marketing programs and strategies. In addition, most marketing and communication specialists have the power to shape the way their marketing organizations do business and communication with customers.
Integrated Marketing Communications graduate school students taking the IMC Master’s degree Capstone course will be at the forefront of the movement towards an integrated brand and marketing experience on the part of the customer. It should be clear that your proactive participation in this Integrated Marketing Communication Capstone course would determine the extent to which you will benefit.
IMC Master’s Degree Courses
- Principles of Integrated Marketing Communication
- Advertising Management
- Public Relations Management
- Social Media Strategies & Tactics
- Marketing Research
- Marketing Foundations
- Brand Management
- Analytical Tools for Decision Making
- Global Consumer Insights
Marist College is located in New York. At Marist, we offer online and on location courses, located on our Poughkeepsie, NY campus, throughout our many fields of study.