Integrated Marketing Communication Capstone Master’s Degree Course
IMC Capstone Graduate Degree Course
This course is designed for students who will become decision makers in almost any company concerned with consumer/customer communications including: advertising, public relations, promotions, Internet, IMC-media and client organizations.
Students will learn and practice message and touch-point integration, with special attention to effectiveness and measureable results. Now more than ever, communication professionals are accountable for their programs and strategies. They also have more power to shape the way in which marketing organizations do business.
Students taking this course will be at the forefront of the movement toward IMC that looks forward to an integrated brand experience on the part of the customer. It should be clear that your proactive participation in this course would determine the extent to which you will benefit.
Learn more about the other courses in the Marist College online IMC program: