Marketing Foundations Master’s Degree Course
Fundamentals of Integrated Marketing Communication Class
The Marketing Foundations course presents Integrated Marketing Communication Master’s degree students with an introduction to marketing practices and tactics. Through this online marketing course, students will learn the fundamentals of designing and executing a successful Integrated Marketing Communication campaign, and how to successfully reach a desired target market, customer base and audience.
Skills Gained Through the Marketing Foundations Course
- Applying decision-making tools and marketing concepts to capture a target audience
- Learn and master various marketing management skills to capture a target audience
Marketing Foundations, an Introduction to Marketing Strategy
The Marketing Foundations class helps IMC students develop the marketing management skills needed for capturing a target audience. Through applying analytic perspectives, decision making tools and marketing concepts to product offerings, communication programs, distribution and pricing, students will learn how to capture the value created for the customer. Integrated Marketing Communication graduate students enrolled in the Marketing Foundations online course will develop and master their own marketing management skills to gain a better understanding of marketing as a whole.
The IMC Marketing Foundations course sets the stage by providing Integrated Marketing Communication M.A. students with a course focused on teaching fundamental marketing management skills. Students are introduced to marketing concepts such as target marketing, opportunity analysis, product development, pricing, distribution, and promotion, along with an introduction to customer-driven marketing strategy.
Online Integrated Marketing Communication Master’s Degree Courses
- Advertising Management
- Public Relations Management
- Social Media Strategies & Tactics
- Marketing Research OR IMC Business Analytics*
- Marketing Foundations OR IMC Mobile Marketing*
- Brand Management
- Analytical Tools for Decision Making
- Global Consumer Insights
- Integrated Marketing Communication Capstone
*those students with a bachelor's in business administration degree or significant work experience in the field of Marketing may take IMC Mobile Marketing and IMC Business Analytics with permission of the Program Director.
Marist College is an accredited undergraduate and graduate college located in Poughkeepsie, New York. At Marist, we offer both on-location and online courses in many fields of study. The Marketing Foundations course is offered through the 100% online Integrated Marketing Communication Master's degree program.
Contact us to learn more about earning your Integrated Marketing Communication Master’s degree through our flexible online graduate degree program.
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