Marketing Foundations Master’s Degree Course
Fundamentals of Integrated Marketing Communication Class
The online Marketing Foundations Master’s degree course addresses the fundamentals of designing and executing a successful Integrated Marketing Communication campaign to achieve a desired effect within a target market, consumer base or audience.
The Marketing Foundations class will help marketing graduate school students develop the necessary skills needed for applying analytic perspectives, decision making tools and marketing concepts to product offerings, communication programs, distribution and pricing to capture the value created for the customer. Integrated Marketing Communication graduate school students enrolled in the online Marketing Foundation course will develop their own understanding and marketing management skills.
The Integrated Marketing Communication Marketing Foundation course sets the stage by taking Integrated Marketing Communication M.A. students through marketing fundamentals. Students gain working knowledge of fundamentals such as target marketing, opportunity analysis, product development, pricing, distribution, and promotion as well as an introduction to customer driven marketing strategy.
Online Integrated Marketing Communication Master’s Degree Courses
- Principles of Integrated Marketing Communication
- Advertising Management
- Public Relations Management
- Social Media Strategies & Tactics
- Marketing Research
- Brand Management
- Analytical Tools for Decision Making
- Global Consumer Insights
- Integrated Marketing Communication Capstone
Marist College is an accredited undergraduate and graduate college located in New York. At Marist, we offer online and on location courses from our Poughkeepsie, NY campus in many fields of study.
The Marketing Foundations course through the Integrated Marketing Communication Master’s degree curriculum is comprised of a 100% online course structure. Contact us to learn more about earning your Marketing Master’s degree through our flexible online program.