Marketing Foundations Master’s Degree Course
Integrated Marketing Communication Marketing Foundations Graduate Degree Course
The Marketing Foundations Master’s degree course addresses the challenge of designing, implementing and executing the optimal combination of marketing efforts to carry out an integrated marketing communication campaign to achieve the desired effect in a target market. The course will help students develop skills in applying the analytic perspectives, decision tools and marketing concepts to product offerings, communication programs, distribution and pricing to capture the value created for the customer. Students enrolled in the Marketing Foundation course will develop their own understanding and management skills in this critical aspect of IMC.
The IMC Marketing Foundation course sets the stage by taking students through marketing fundamentals beginning with strategy, target marketing and opportunity analysis, then developing product, price, distribution and promotion and an introduction to customer driven marketing strategy.
Learn more about the other courses in the Marist College online IMC program: