Marketing Research Master’s Degree Course
Integrated Marketing Communication Marketing Research Graduate Course
The purpose of the online Marketing Research Master’s degree course is to introduce IMC graduate school students to the marketing research literature and process. The emphasis in the Integrated Marketing Communication (IMC) Marketing Research M.A. course is on how to actually conceptualize and conduct a marketing research project as well as use research as an aid for marketing strategy decisions.
IMC Master’s degree students will gain the fundamental skills possessed by successful marketing managers, such as the ability to obtain and use factual marketing data and information within the managerial decision making process. Marketing graduate school students enrolled in the Marketing Research course will learn how to design, interpret, and apply marketing research to solve business problems.
Marketing Research students will learn to define goals for marketing research and apply various research methods to gather the data you need. Integrated Marketing Communication (IMC) graduate school students enrolled in this marketing and communication Master’s degree course will also learn to review, examine and analyze marketing research to learn more about your customers and your products/ services.
IMC Master’s Degree Courses
- Principles of Integrated Marketing Communication
- Advertising Management
- Public Relations Management
- Social Media Strategies & Tactics
- Marketing Foundations
- Brand Management
- Analytical Tools for Decision Making
- Global Consumer Insights
- Integrated Marketing Communication Capstone
Marist College is an accredited undergraduate and graduate college located in New York. At Marist, we offer online and on location courses, located on our Poughkeepsie, NY campus, throughout our many fields of study.