Marketing Research Master’s Degree Course
Integrated Marketing Communication Marketing Research Graduate Course
The Integrated Marketing Communication (IMC) Master's degree’s Marketing Research course provides students with a comprehensive approach to conducting research and applying that research to marketing strategy decisions. Graduate students enrolled in the Integrated Marketing Communication Master’s degree program will gain the skills and tools needed to be a successful marketing manager.
Skills Gained through the IMC Marketing Research Class
- The ability to apply market research to the marketing decision making process, to develop successful marketing strategies.
- The knowledge to gather data and apply insights to solve an organization’s business problems.
- A clear understanding of a variety of research methods to apply to the marketing strategy decision making process.
A Deeper Look into Market Research and Marketing
Integrated Marketing Communication graduate students enrolled in this marketing and communication Master’s degree course will also learn to review, examine and analyze marketing research insights to learn more about customers, products and services. Developing these skills through the creation of a market research projects, students will learn the importance of research in making smart business and marketing decisions.
IMC students enrolled in the Marketing Research class will learn how to design, interpret, and apply market research to solve business problems. Exploring a variety of tactics for data collection, market research students will be provided with real life experience conducting market research to arrive at business decisions.
Online Integrated Marketing Communication Master’s Degree Courses
- Advertising Management
- Public Relations Management
- Social Media Strategies & Tactics
- Marketing Research OR IMC Business Analytics*
- Marketing Foundations OR IMC Mobile Marketing*
- Brand Management
- Analytical Tools for Decision Making
- Global Consumer Insights
- Integrated Marketing Communication Capstone
*those students with a bachelor's in business administration degree or significant work experience in the field of Marketing may take IMC Mobile Marketing and IMC Business Analytics with permission of the Program Director.
Contact us today to learn more about how the Marist College Integrated Marketing Communication graduate degree can help you excel in your career.
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