Marketing Research Master’s Degree Course
Integrated Marketing Communication Marketing Research Graduate Course
The Integrated Marketing Communication (IMC) Master's degree’s Marketing Research course provides students with a comprehensive approach to conducting research and applying that research to marketing strategy decisions. Students in the Integrated Marketing Communication Master’s degree program will gain the skills and tools needed to be a successful marketing manager.
Skills Gained through IMC Market Research
- Applying market research to the marketing decision making process, to develop successful marketing strategies.
- Gathering data and applying insights to solve an organization’s business problems.
- Having a clear understanding of a variety of research methods to apply to the decision making process.
100% Online – Marist’s Flexible Marketing Research Course
As part of the Integrated Marketing Communication graduate degree, the Marketing Research course is offered through Marist College’s 100% online program. IMC students are given the flexibility to complete their IMC master’s degree while still working full-time.
Contact Marist College today to learn more about applying to the IMC program and earning your Master’s degree.
A Deeper Look into Market Research and Marketing
Integrated Marketing Communication (IMC) graduate students enrolled in this marketing and communication Master’s degree course will also learn to review, examine and analyze marketing research insights to learn more about customers, products and services. Developing these skills through the creation of a market research project, students will learn the importance of research in making smart marketing business decisions.
IMC students enrolled in the Marketing Research class will learn how to design, interpret, and apply market research to solve business problems. Exploring a variety of tactics for data collection, market research students will be provided with real life experience conducting market research to arrive at business decisions.
Additional Online Integrated Marketing Communication Master’s Degree Courses
- Principles of Integrated Marketing Communication
- Advertising Management
- Public Relations Management
- Social Media Strategies & Tactics
- Marketing Foundations
- Brand Management
- Analytical Tools for Decision Making
- Global Consumer Insights
- Integrated Marketing Communication Capstone
Contact us today to learn more about how the Marist College Integrated Marketing Communication graduate degree can help you excel in your career.
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