Marketing Research Master’s Degree Course
Integrated Marketing Communication Marketing Research Graduate Degree Course
The purpose of the Marketing Research Master’s degree course is to introduce IMC graduate students to the marketing research literature and to the marketing research process. The emphasis in this course is on how to actually conceptualize and conduct a marketing research project as well as use research as an aid for marketing strategy decisions. A fundamental skill possessed by successful marketing managers is the ability to obtain and use factual information within the managerial decision making process. Students enrolled in the Marketing Research course will learn how to design, interpret, and apply marketing research to solve business problems.
Marketing Research students will learn to define goals for marketing research and apply various research methods to gather the data you need. Graduate students enrolled in this course will also learn to review, examine and analyze marketing research to learn more about your customers and your products/ services.
Learn more about the other courses in the Marist College online IMC program: