Marketing Research Master’s Degree Course
Integrated Marketing Communication Analysis and Research Class
The purpose of the online Marketing Research Master’s degree course is to introduce Integrated Marketing Communication graduate school students to the research process of educating yourself on various markets for the propose of developing marketing strategies. The emphasis in the Integrated Marketing Communication (IMC) Marketing Research M.A. degree course is on how to actually conceptualize market research data and conduct a comprehensive marketing research project. Students will gain an understanding on how to turn marketing literature and research into an aid for marketing strategy decisions.
Integrated Marketing Communication Master’s degree students will gain the fundamental skills possessed by successful marketing managers, such as the ability to obtain and use factual marketing data and information within the managerial decision making process. Marketing students enrolled in the Marketing Research class will learn how to design, interpret, and apply marketing research to solve business problems.
Marketing Research students will learn to define goals for marketing research and apply various research methods to gather the data you need. Integrated Marketing Communication (IMC) graduate school students enrolled in this marketing and communication Master’s degree course will also learn to review, examine and analyze marketing research to learn more about your customers and your products/ services.
Online Integrated Marketing Communication Master’s Degree Courses
- Principles of Integrated Marketing Communication
- Advertising Management
- Public Relations Management
- Social Media Strategies & Tactics
- Marketing Foundations
- Brand Management
- Analytical Tools for Decision Making
- Global Consumer Insights
- Integrated Marketing Communication Capstone
Contact Marist today to learn more about enrolling in the Marketing Research Master’s degree course through the Integrated Marketing Communication graduate degree. All courses in the IMC degree are offer through our 100% online curriculum. Earn your Master’s degree in Marketing through a flexible virtual learning graduate degree program.
Marist College is an accredited undergraduate and graduate college located in New York. At Marist, we offer online and on location courses from our Poughkeepsie, NY campus in many fields of study.