Principles of Integrated Marketing Communication Course
An Introduction to the Concepts of Marketing Communication
The online Principles of Integrated Marketing Communication graduate course is an introduction to the evolving concept and execution of Integrated Marketing Communication. The Principles of Integrated Marketing Communication course offers an introductory approach how the integration of the isolated areas of advertising, sales, promotion, marketing, public relations and corporate communication can all work together for a more cohesive and effective marketing campaign.
The Principles of Integrated Marketing Communication graduate degree class explores all aspects of marketing communication and how each sector can work together to provide consumers with a cohesive impression of a brand. The Principles of Integrated Marketing Communication course makes extensive use of relevant communication and marketing industry sources, as well as practical examples, to gain a better understanding and appreciation of marketing communication as a whole. After completing the Principles of Integrated Marketing Communication course students will be familiar with terminology and concepts vital to the integrated marketing field.
Online Integrated Marketing Communication Master’s Degree Courses
- Advertising Management
- Public Relations Management
- Social Media Strategies & Tactics
- Marketing Research OR IMC Business Analytics*
- Marketing Foundations OR IMC Mobile Marketing*
- Brand Management
- Analytical Tools for Decision Making
- Global Consumer Insights
- Integrated Marketing Communication Capstone
Marist College is an accredited undergraduate and graduate college located in New York. We offer online and on location courses, located on our Poughkeepsie, NY campus, through our various schools and degree programs. Contact us today to learn more about earning you Master’s degree in the Marketing field through on Integrated Marketing Communication graduate degree program.
*those students with a bachelor's in business administration degree or significant work experience in the field of Marketing may take IMC Mobile Marketing and IMC Business Analytics with permission of the Program Director.
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