Public Relations Management Master’s Degree Course
Integrated Marketing Communication Public Relations Management Graduate Degree Course
The goal of the Public Relations Management Master’s degree course is to give students a thorough understanding of public relations as a strategic management function. Students will explore various communication theories, trends/issues and practice areas with a special emphasis on the role of public relations in the integrated marketing communication process. Through the Public Relations Management Master’s degree course students will gain vital knowledge about research-based decision making, as well as the process of communicating persuasively to target audiences.
Graduate students will learn to manage important public relations aspects such as corporate identity, products and services, and key relationships with internal and external constituents. In addition, students will gain real-life experience by developing a comprehensive public relations plan that meets specific business and communication needs.
Learn more about the other courses in the Marist College online IMC program: