Social Media Strategies and Tactics Master’s Degree Course
Strategic Marketing and Tactics for Social Media Class
The online Integrated Marketing Communication Social Media Strategies and Tactics course provides the practical knowledge and insights required to establish social media marketing objectives and strategies. Whether it’s Facebook, Twitter, Pinterest, Vine, Instagram or the newest up and coming platform, each social media outlet requires a different marketing approach and can often target dramatically different audiences.
The Social Media Strategies and Tactics graduate degree course will teach students how to properly select the social media platforms geared towards engaging consumers in a brand’s target audience. Students will learn how to use necessary social media tools and services for gaining valuable insights on how consumers feel about and respond to brands and product categories. In addition, students will learn to effectively monitor and measure the results of various social media marketing strategies.
Throughout the course, students will learn how to apply and share these important insights with marketing, sales, PR, advertising, customer support and other functions and stakeholders. Students will learn about the various multidisciplinary implications and how to manage a successful social media presence for any organization, including techniques for gaining executive and client buy-in to achieve goals.
Lastly, through the Social Media Strategies and Tactics class students will gain insight into the impact social media efforts have on internal operations of an organization. Integrated Marketing Communication graduate students will also gain knowledge on the process of implementing social media technologies, redefining technology environments, workflow, collaboration, and management.
Online Integrated Marketing Communication Master’s Degree Courses
- Advertising Management
- Public Relations Management
- Social Media Strategies & Tactics
- Marketing Research OR IMC Business Analytics*
- Marketing Foundations OR IMC Mobile Marketing*
- Brand Management
- Analytical Tools for Decision Making
- Global Consumer Insights
- Integrated Marketing Communication Capstone
Marist College is an accredited undergraduate and graduate college located in New York. At Marist, we offer online and on location courses from our Poughkeepsie, NY campus, in many fields of study. The Integrated Marketing Communication Social Media Strategies class is offered 100% online through the flexible IMC Master’s degree program curriculum.
*those students with a bachelor's in business administration degree or significant work experience in the field of Marketing may take IMC Mobile Marketing and IMC Business Analytics with permission of the Program Director.
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