Social Media Strategies and Tactics Master’s Degree Course

Gain Knowledge with IMC Social Media Tools & Insights

The online IMC Social Media Strategies course provides the practical knowledge and insights required to establish social media marketing objectives and strategies. The Social Media Strategies and Tactics graduate degree course will teach students to properly select the social media platforms necessary to engage consumers, and effectively monitor and measure the results of these efforts. Marist College’s Integrated Marketing Communication graduate school students will learn about the multidisciplinary implications and how to manage a successful social media presence for any organization, as well as techniques for gaining executive and client buy-in to achieve your goals.

The Social Media Strategies online Master’s degree course will review how to use necessary social media tools and services for gaining valuable insights on how consumers feel about and respond to brands and product categories. Graduate students will also learn how to apply and share these
important insights with marketing, sales, PR, advertising, customer support and other functions and stakeholders.

Lastly, through the Integrated Marketing Communication (IMC) Social Media Strategies and Tactics course, graduate school students will gain insight into the impact social media efforts have on internal operations of an organization. IMC Graduate students will also gain knowledge on the process of implementing social media technologies, redefining technology environments, workflow, collaboration, and management.

IMC Master’s Degree Courses

Marist College is an accredited undergraduate and graduate college located in New York. At Marist we offer online and on location courses, located on our Poughkeepsie, NY campus, throughout our many fields of study.

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