IMC Master’s Degree Courses

Online Integrated Marketing Communication Graduate Program Class Structure

IMC Graduate Degree Courses

The course structure of the Integrated Marketing Communication program provides advanced graduate degree level courses in the ever-evolving integrated marketing field. The Integrated Marketing Communication course structure teaches students the development of consistent branding, marketing strategies and creative campaigns across both traditional and non-traditional marketing channels. IMC Marketing Master’s degree program weaves together multiple marketing disciplines including, advertising, public relations, promotion, branding and social media in order to executed the particular goals of the brand.

Through the Integrated Marketing Master’s degree program students will gain a comprehensive understanding of the theory of consumer behavior and marketing segmentation strategies. By earning their Master’s degree in Marketing through the IMC degree program students will be able to demonstrate strong research, analytical and strategic decision-making skills, as well as understand the concept of branding and the strategic importance of building brand equity.

All of the graduate-level marketing courses offered through the Integrated Marketing Master’s degree are available 100% online. Our flexible online marketing master’s degree curriculum allows students to earn their degree on their own time through our state-of-the-art iLearn online learning platform. Contact us to learn more about the courses in the Marist College online Integrated Marketing Communications Master’s degree program.

Integrated Marketing Communication Graduate Degree Courses

Principles of Integrated Marketing Communication - An online Integrated Marketing Communication Master's degree course dedicated to teaching graduate school students the ever changing concepts of Integrated Marketing Communications in a digital world. This Integrated Marketing Communication course is designed to integrate IMC students with Integrated Marketing Communication terminology, concepts and strategies.

Advertising Management - Through this Integrated Marketing Communication (IMC) course graduate students will gain knowledge on how advertising plays a role in marketing from a strategic point of view. Marketing Master's degree students will gain an understanding of the strategy behind developing an effective advertising campaign, and analyze what exactly advertising is meant to do.

Public Relations Management - The Integrated Marketing Public Relations Management course is designed to give marketing graduate students an understanding of public relations in terms of strategic management. Marketing Master's degree program students will gain real-life experience through the exploration of various communication theories, trends and issues. In addition, marketing students will develop a comprehensive public relations plan, with an emphasis on the role of public relations in the integrated marketing communications process that meets specific business and communication needs.

Social Media Strategies & Tactics - This Integrated Marketing Communication (IMC) course focuses on social media including the educational insights required to develop the objectives and strategies used to properly select social media platforms to engage consumers. IMC graduate students will also learn to effectively monitor and measure the results of these various Integrated Marketing Communication social media marketing efforts.

Brand Management - The Brand Management Integrated Marketing Communication course is designed to teach students the importance a strong impact can have on purchasing decisions. With a concentration on brand equity, Integrated Marketing Communication course students will gain knowledge through readings, case studies, and a course project designed for practical application.

Analytical Tools for Decision Making - The Analytical Tools for Decision Making Integrated Marketing Communication Master's degree course is designed to provide marketing graduate students with an understanding of key methods and tools of marketing analysis. IMC Master's program students are provided with an understanding of statistical analysis, testing and comparison marketing analysis.

Global Consumer Insights - Integrated Marketing Communication Masters Degree Students enrolled in the Global Consumer Insights course focus on the strategical implications of consumer behaviors. Through this IMC graduate course students will gain an understanding of buyer behavior and e-commerce marketing.

Marketing Research - The Integrated Marketing Communication (IMC) Marketing Research course is designed to educate students on the marketing research process by providing them with the necessary marketing research literature. Integrated Marketing Communication students will learn how to conceptualize and conduct marketing research and use that research as an aid for strategic marketing decisions. Students with bachelor's in business administration degree or significant work experience in the field of Marketing may instead take with permission of the Program Director:
IMC Business Analytics - IMC Business Analytics course will draw from the fields of data science and business analytics, since they intersect with data-driven marketing. The course will address statistical analysis, data visualization, data mining, predictive modeling, optimization, and simulation.

Marketing Foundations - The Marketing Foundations course helps Integrated Marketing Communication Master's degree students develop skills for applying analytic perspectives, decision making and various marketing in order to create value for the customer. Students will develop their own understanding and management skills in this critical aspect of IMC. Students with bachelor's in business administration degree or significant work experience in the field of Marketing may instead take with permission of the Program Director:
IMC Mobile Marketing - IMC - Mobile Marketing course will explore the evolving mobile marketplace. The course is designed to help students understand the underlying mobile technology, assess the range of opportunities that a mobile environment provides to the marketers, and learn to integrate mobile in the overall marketing communication strategy.

Integrated Marketing Communication Capstone - The Integrated Marketing Communication Capstone course allows students to gain the knowledge needed to be at the forefront of IMC by looking forward to an integrated brand experience.


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