The Importance of an IMC M.A. Degree

How an IMC M.A. Degree Influences All Levels of an Organization

Faculty member Robert Sevier explains the importance of IMC planning throughout all levels of and organization’s hierarchy.

Innovative marketing communication is important to companies today for numerous reasons. IMC is really not something new. There have been various parts of IMC marketing techniques here and there, but what you’re seeing more is more of a grand unifying theory. Originally marketing in many companies was just a form of promotion, now marketing really has a huge impact on product design. Every decision needs to be thought through in terms of the communication implications.