Integrated Marketing Communication Master’s Degree Course Sequences

Full and Part-Time Course Sequences for Marketing Graduate Program

 

  Part-Time

Part-Time
Fall Start

Fall
(Two Rounds 8-week each)

Spring
(Two Rounds 8-week each)

Summer
(Two Rounds 6-week each)

First Year

Principles of Integrated Marketing Communication

Public Relations Management

Marketing Research

Marketing Foundations

Analytical Tools for Decision Making

 

Second Year

Advertising Management

Social Media Strategies
& Tactics

IMC Capstone

Brand Management

Global Consumer Insights

 

 

Part-Time
Spring Start

Fall
(Two Rounds 8-week each)

Spring
(Two Rounds 8-week each)

Summer
(Two Rounds 6-week each)

First year

 

Principles of Integrated Marketing Communication

Marketing Research

 

Analytical Tools for Decision Making

 

Second Year

Public Relations Management

Social Media Strategies & Tactics

 

Marketing Foundations

Global Consumer Insights

 

Third Year

Advertising  Management

IMC Capstone

 

Brand Management

 

 

 
 

 Full-Time

Full-Time
Fall Start

Fall
(Two Rounds 8-week each)

Spring
(Two Rounds 8-week each)

Summer
(Two Rounds 6-week each)

First Year

Principles of Integrated Marketing Communication

Public Relations Management

Marketing Research

Advertising Management

Social Media Strategies
& Tactics

 

Marketing Foundations

Analytical Tools for Decision Making

IMC Capstone

Brand Management

Global Consumer Insights

 

 

Full-Time
Spring Start

Fall
(Two Rounds 8-week each)

Spring
(Two Rounds 8-week each)

Summer
(Two Rounds 6-week each)

First Year

 

Principles of Integrated Marketing Communication

Marketing Research

 

Public Relations Management

 

 

Analytical Tools for Decision Making

 

 

Global Consumer Insights

 

Second Year

Social Media Strategies & Tactics

IMC Capstone

 

Advertising Management

 

 

Marketing Foundations

 

 

Brand Management

 

 

 

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