Online MA in IMC Course Sequences

Full and Part-Time Course Sequences for Marketing Graduate Program

  Part-Time

Part-Time
Fall Start

Fall
(Two Rounds 8-weeks each)

Spring
(Two Rounds 8-weeks each)

Summer
(8-weeks each)

First Year

Principles of Integrated Marketing Communication

Public Relations Management

Marketing Research OR IMC Business Analytics*

Marketing Foundations OR IMC Mobile Marketing*

Analytical Tools for Decision Making

 

Second Year

Advertising Management

Social Media Strategies
& Tactics

IMC Capstone

Brand Management

Global Consumer Insights

 

 

Part-Time
Spring Start

Fall
(Two Rounds 8-weeks each)

Spring
(Two Rounds 8-weeks each)

Summer
(8-weeks each)

First year

 

Principles of Integrated Marketing Communication

Marketing Research OR IMC Business Analytics*

 

Analytical Tools for Decision Making

 

Second Year

Public Relations Management

Social Media Strategies & Tactics

 

Marketing Foundations OR IMC Mobile Marketing*

Global Consumer Insights

 

Third Year

Advertising  Management

IMC Capstone

 

Brand Management

 

 

 
 

 Full-Time

Full-Time
Fall Start

Fall
(Two Rounds 8-weeks each)

Spring
(Two Rounds 8-weeks each)

Summer
(8-weeks each)

First Year

Principles of Integrated Marketing Communication

Public Relations Management

Marketing Research OR IMC Business Analytics*

Advertising Management

Social Media Strategies
& Tactics

 

Marketing Foundations OR IMC Mobile Marketing*

Analytical Tools for Decision Making

IMC Capstone

Brand Management

Global Consumer Insights

 

 

Full-Time
Spring Start

Fall
(Two Rounds 8-weeks each)

Spring
(Two Rounds 8-weeks each)

Summer
(8-weeks each)

First Year

 

Principles of Integrated Marketing Communication

Marketing Research OR IMC Business Analytics*

 

Public Relations Management

 

 

Analytical Tools for Decision Making

 

 

Global Consumer Insights

 

Second Year

Social Media Strategies & Tactics

IMC Capstone

 

Advertising Management

 

 

Marketing Foundations OR IMC Mobile Marketing*

 

 

Brand Management

 

 

 *those students with bachelor's in business administration degree or significant work experience in the field of Marketing may take IMC Mobile Marketing or IMC Business Analytics with permission of the Program Director.


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