Intergrated Marketing Communication Student and Alumni Profiles
Marist Welcomes Educated Industry Professionals and Recent Graduates into the IMC Master’s Degree Program
The IMC program attracts students from any of the following areas:
- Professionals in the fields of advertising, brand management, corporate communication, marketing, public relations and sales
- Professionals working in other fields, but who have some background in an IMC-related discipline and who are seeking a positive career change
- Recent graduates with a Bachelor’s degree in IMC-related disciplines, such as advertising, public relations and marketing
Anyone that has a Bachelor’s degree from an accredited college/university is eligible to apply for the IMC program. While we prefer applicants with some background in IMC-related fields, we encourage applicants seeking to switch careers. Learn more about our current students and alumni by reading the profiles below.
Name: Allison Ritacco
Year of Graduation: 2016
Previous Education (degree and institution): B.A. English: Journalism from Fairfield University
Current Employer and Position: Account Manager at Hall & Partners
Tell us about your work history before Marist, including years of experience, industry, companies, and positions: 1 year of experience working at a Supply Chain software company in Sales and Marketing (Sales and Marketing Assistant); over 2 and a half years working at Market Research Firm Millward Brown with my latest title of Business Analyst
What are your career goals? To be successful in Insights or Marketing Research, either on the supplier side or client side. Ideally I will move to the client side in the next 5-10 years.
Why did you choose to pursue your degree at Marist: One I have my Masters I will be able to further my career, be eligible for more money and apply for more senior positions as I develop. I also wanted to learn marketing communications as my clients know it, so I can better serve them in my current job.
Tell us about a project or course that was particularly meaningful to your professional development: The Sakai project I worked on in my last course (PR management) was a great project for me development wise. I was able to challenge myself in a field where I have less experience, and working with my team, I was able to broaden my thinking as to how we would solve the provided problem through what we learned in the course.
How has a degree from Marist and your course work enhanced your career: The curriculum aligns almost perfectly with what I do on a day to day basis, so it’s been great having a fresh perspective to enhance my work day. I’ve also been able to teach my direct reports more easily, since I have more foundation after completing certain courses in this program.
What advice would you give to a student considering pursuing their master’s degree at Marist: It’s all about time management. Learn how to time manage before beginning this program.
Please feel free to provide additional comments: Overall I’m enjoying the program. A few hiccups here and there, but it’s been a good experience so far.
Name: Gina Rose Sirico
Year of Graduation: 2016, Integrated Marketing Communication, MA
Previous Education (degree and institution): BA, Marist College 2013 (Communications, Journalism & Advertising, Minors in Fashion Merchandising and Global Studies)
Current Employer and Position: Sikorsky Aircraft, Executive Assistant for the Combat Rescue Helicopter Program (CRH)
Tell us about your work history before Marist, including years of experience, industry, companies, and positions: My first job upon graduation from Marist as an undergrad was as Fashion Market Editor for Accessories Magazine in NYC. I worked there for a year before deciding to change directions and industries to get more corporate experience. Prior to that, I’ve had many internships including NBC New York where I received an Emmy Nomination for my video profile piece with Gabe Pressman, Hudson Valley Magazine, Milford Living Magazine, among others.
What are your career goals? My goal would be to transition into Sikorsky’s marketing department and continue to grow with the company. I also want to continue my freelance work as an IMC consultant to local businesses.
Why did you choose to pursue your degree at Marist: I chose Marist for the IMC program because it was one of the only schools offering such an advanced degree in the new field of study. I wanted an all-inclusive program, not just a marketing or communications masters; the IMC program allows me to see the whole picture and get a broader knowledge of the ever-changing industry. Since I had an amazing undergraduate experience at the college, I wanted to continue my education at a school I know and trust. Marist also offered the part-time online option, which was the best graduate study experience for me.
Tell us about a project or course that was particularly meaningful to your professional development: I recently completed a SWOT analysis of my company for an assignment in Marketing Foundations and it helped me see the current IMC strategies and what we can improve on. The assignment also allowed me to reach out to the Director of Marketing at the company and interview him on his thoughts. Developing this professional connection is great for advice and mentoring. It will help me in the future to have this connection when I wish to transition into that department.
How has a degree from Marist and your course work enhanced your career: My course work allows me to be more engaged in marketing decisions in my current role, when I attend meetings on our program’s marketing and any communications I engage in with the team. I will be responsible for updating the plasma screens for our program, essentially a “news channel” announcing company and program updates for employees.
My current course work in IMC helps me think about my company’s IMC strategies and what they can improve on. My IMC degree from Marist has helped me focus my career goals even more, in that I truly care in the subject matter and want to use everything I have learned in my next position with the company.
What advice would you give to a student considering pursuing their master’s degree at Marist: If you don’t think you have time, part-time is really a great option, especially for an online degree. There are due dates, but you can manage your time wisely and get everything done. I plan my time to allow for days off as a reward to completing something early. Group work is a challenge, but communication is key. As long as everyone knows their role in the group and you have regular online meetings before an assignment is due, it can be done well. You can still have a life outside of work while completing your degree! Take one class at a time, one assignment at a time and the courses fly by!
If you took an online class or had online learning as part of a regular course, tell us about your experiences – any tips or suggestions to pass along to future students? Check iLearn regularly! Professors often post important announcements, and everything you need for the course is there on your course site. Participating in forums helps to get to know other online students. Chat rooms also let you interact with group members and classmates real time. Set aside time to be online and free of distractions for any timed quizzes or exams. It’s like being in a classroom, only on your computer! Your professor is usually quick to respond to questions/concerns, so ask them if you have any doubts. Professors usually have their own chat room times scheduled, so join it and ask as many questions as you have.
Name: Brianna Rendine
Year of Graduation: 2015
Previous Education (degree and institution): BA – Communications / William Paterson University
Current Employer and Position: Konica Minolta Business Solutions; Learning Systems Technologies Analyst
Tell us about your work history before Marist, including years of experience, industry, companies, and positions:
- Konica Minolta Business Solutions; Learning Systems Technologies Analyst – 3 ½ years
- RE/MAX Legend; Marketing Coordinator – 1 ½ years
- Clear Channel Communications; Promotions Assistant – 3 ½ years
What are your career goals? Run an interactive marketing department at a Fortune 1000 company or greater focusing on social media marketing campaigns/branding
Why did you choose to pursue your degree at Marist: I loved the IMC program and wanted to get my degree from Marist.
Tell us about a project or course that was particularly meaningful to your professional development: The social media course helped me further my education and knowledge on how to use tools that we use on our personal lives and leverage them on a corporate level. I was able to apply theories right away at my current position and grow exponentially over the 8 week class.
How has a degree from Marist and your course work enhanced your career: Being able to apply knowledge immediately without waiting for the program completion. That type of education is invaluable when it can be used right away.
What advice would you give to a student considering pursuing their master’s degree at Marist: Be prepared to work and work with others. You will not regret your decision – your hard work with pay off greatly during and after you receive your degree.
If you took an online class or had online learning as part of a regular course, tell us about your experiences – any tips or suggestions to pass along to future students? Don’t be afraid to ask questions. It is a different way of learning but as long as you are open, you will do just fine.