Name: Dr. Mark A. Van Dyke
Title: Affiliate Associate Professor, Communication
Office Location: Lowell Thomas 134
Extension: (845) 575-3650
Email: mark.vandyke@marist.edu
Personal Web Page: http://foxweb.marist.edu/users/Mark.VanDyke/
Degrees Held:

Ph.D., Communication, University of Maryland.
Dissertation Title: Toward a Theory of Just Communication: A Case Study of NATO, Multinational Public Relations, and Ethical Management of International Conflict. (August 2005)
Advisor: Dr. James E. Grunig, Professor Emeritus
Dean's Rep: Dr. Thomas Schelling, 2005 Nobel Laureate, Economics


M.S., Public Relations, Syracuse University, 1989

B.S., English Literature, U.S. Naval Academy, 1975

Certifications:

Certificate, U.S. Air Force Adult Education Instructor, 1994
Certificate, Short Course in Communication, Oklahoma University, 1982

Bio:

I am currently serving in a new role as an affiliate associate professor of communication, dedicated to teaching courses fully online. This role allows me to focus on planning, developing, and teaching online courses (primarily at the graduate level); and providing services that help to advance Marist's national reputation for applying technology to teaching and learning. Given the nature of my online duties, I maintain a virtual office and classrooms in Marist's global online campus rather than Marist's main campus in Poughkeepsie. You may contact me in the global campus through

  • iLearn Messages (from my individual course sites);
  • e-mail, mark.vandyke@marist.edu;
  • Google Voice Telephone, 845-418-4018;
  • or the School of Communication and the Arts main office, Lowell Thomas Center Room LT134, phone 845-575-3650.

I came to Marist in 2004. I have developed and taught courses in our M.A. in Communication program: COMG503 Media Relations, COMG600 Organizational Communication, COMG602 Seminar in Communication, COMG620 Communication in Conflict and Negotiation, and COMG621 Leadership Communication. I have also developed and taught graduate courses in our M.A. in Integrated Marketing Communication Program: COMI505 Public Relations Management and COMI610 Social Media Strategies and Tactics. At the undergraduate level, I have taught courses in public presentations, organizational writing, capstone, intercultural communication, specialized public relations writing, public relations case studies, leadership communication in change and conflict, and managing virtual teams and social media.

Furthermore, I have served as a member of the campus-wide Academic Affairs Committee, I helped found and have served as the faculty adviser to Marist’s chapter of the Public Relations Student Society of America, and I have been the faculty mentor to Marist’s men’s basketball team.

I was on a leave of absence from Marist while serving as the 2011-2012 Visiting Professor of Strategic Communication at the U.S. Army War College, Center for Strategic Leadership, in Carlisle, PA.

Prior to joining the Marist College faculty in August 2004, I served for 25 years in the U.S. Navy, primarily as a public affairs specialist, and I retired as a captain (colonel) in 2000. I often joke that after a long and fruitful career in the Navy I'm finally getting a chance to do what I wanted when I grow up: teach!

During my naval career, I managed political-military public relations programs in peacetime and combat operations throughout the United States and around the world: Europe, the Pacific, Asia, and the Middle East. I served as chief of public information for the NATO-led multinational peace-keeping force in Bosnia-Herzegovina from 1995 to 1996 and as the U. S. Navy's Deputy Chief of Public Information in the Pentagon, Washington, D.C.

I am married to my high school sweetheart and we have four wonderful children.

Interests:

My professional experiences and graduate studies at Syracuse University and the University of Maryland profoundly influenced my interests in public relations management, organizational communication, leadership, conflict resolution, and intercultural communication. I am especially interested in creating collaborative relationships that encourage teaching, research, and mutual discovery between people of various nations and cultures in our increasingly globalized society.

I am currently embarked on a program of research that explores the value of public relations management in creating strong relationships between multinational organizations and their publics. I am also developing a moral framework for managing public relations and communication in ways that can ethically prevent or deter violent conflict.

I only hope that I can convey my interests and sense of excitement about these topics to my students.

When I am not teaching or researching, I love spending time with my wife and four children. We enjoy traveling, golf, hiking and camping, skiing, kayaking, fishing, movies, music, and Marist athletics.

Awards & Honors:

2005 Co-recipient, Distinguished Article Award, Communication & Social Cognition Division, National Communication Association (tie) for Fink, E. L., Cai, D. A., Kaplowitz, S. A., Chung, S., Van Dyke, M. A., & Kim, J. (2003). The semantics of social influence: Threats versus persuasion. Communication Monographs, 70(4), 295-316. Also nominated for 2003 Top Article Award, International Communication Association.

2004 2nd Place Faculty-Student Award, Public Relations Division, for Aldoory, L., & Van Dyke, M. A. (2004, August). Shared involvement and risk perceptions in responding to bioterrorism: An extension of the situational theory of publics. Paper presented at the annual convention of the Association of Educators in Journalism and Mass Communication, Toronto, Canada.

2002-2003 Commendation for Research, University of Maryland, Department of Communication.

2001-2002 Distinguished Teaching Assistant of the Year, University of Maryland, Department of Communication.

1996 Defense Superior Service Medal. Second-highest peacetime award in U.S. Department of Defense. Awarded for superior achievement in managing international public relations program for NATO-led peace implementation forces in Bosnia-Herzegovina.

1993 Public Relations Society of America Silver Anvil Award, Special Event

Publications:

Groh, L. J., Leitzel, B. C., Murphy, D. M., & Van Dyke, M. A. (Eds.) (2012). Information as power: An anthology of selected United States Army War College student papers, 6. Carlisle, PA: U.S. Army War College.

Van Dyke, M. A., Haynes, C., & Ferguson-Mitchell, J. (2009). Bridging the divide: A public relations perspective on intergenerational communication. Public Relations Quarterly, 52(4), 19-23.

Van Dyke, M. A., & Verčič, D. (2009). Public relations, public diplomacy, and strategic communication: An international model of conceptual convergence. In K. Sriramesh and D. Verčič (Eds.), The global public relations handbook: Theory, research, and practice (Expanded and Revised ed., pp. 822-842). New York: Routledge.

Aldoory, L., & Van Dyke, M. A. (2006).  The roles of perceived 'shared' involvement and information overload in understanding how audiences make meaning of news about bioterrorism.  Journalism & Mass Communication Quarterly83(2), 346-361.

Fink, E. L., Cai, D. A., Kaplowitz, S. A., Chung, S., Van Dyke, M. A., & Kim, J. (2003). The semantics of social influence: Threats versus persuasion. Communication Monographs, 70(4), 295-316.

Gowin, J. S., & Van Dyke, M. A. (2003). Experiential learning in communication: A handbook for interns (2nd ed.). College Park, MD: Department of Communication.

Jurkowsky, T. J., & Van Dyke, M. A. (2000). Vision 21: A study of U.S. Navy public affairs in the 21st century. Washington, DC: Department of the Navy.

For a complete list of my publications, please go the curriculum vitae page of my personal Web site: Click Here For Personal Web Site, CV Page

Research Interests:

Public relations management, organizational communication, leadership, conflict resolution, and intercultural communication. For more on my research interests, go the curriculum vitae page of my personal Web site: Click Here For Personal Web Site, CV Page

Conferences & Workshops:

Van Dyke, M. A. (2006). Goliath, meet David: Ethical communication as an organizational response to activism. Paper presentated to the annual conference of the New York State Communication Association, October 20-22, 2006, Kerhonkson, NY.

Panel Presentation, Annual Conference, U.S. Public Health Service Leadership Institute; April 30, 2006; Denver, CO. Developed, tested, and evaluated U.S. government approaches to managing communication and other functions during public health emergences like an influenza pandemic. Fellow panelists included Assistant Secretary for the U.S. Department of Health and Human Services, U.S. Surgeon General, White House Homeland Security Council's Director of Biodefense and Health, CEO of the Scripps health and research system, and other senior government and nongovernmental agencies.

Van Dyke, M. A., & Baron, J. (2006). Engaging graduate-level online students in authentic learning using WebQuests. Paper presented at the annual U.S. conference of the International Association of Online Communicators, March 24, 2006, Valley Forge, PA.

Van Dyke, M. A., & Hoey, B. (2005, March). Sticks and stones may break my bones, but what about words? Toward an ethical model of coercive communication in conflicts. Paper presented at the annual International Interdisciplinary Public Relations Research Conference, Miami, FL.

Aldoory, L., & Van Dyke, M. A. (2004, August). Shared involvement and risk perceptions in responding to bioterrorism: An extension of the situational theory of publics. Paper presented at the annual convention of the Association of Educators in Journalism and Mass Communication, Toronto, Canada. (2nd Place Award).

Fink, E. L., Cai, D. A., Kaplowitz, S. A., Chung, S., Van Dyke, M. A., & Kim, J. N. (2003, November). The semantics of social influence. Paper presented at the annual convention of the National Communication Association, November 19-23, 2003, Miami Beach, FL.

Van Dyke, M. A. (2003, November). Absence of war, construction of peace: A historical-critical perspective of NATO public relations strategy in Bosnia-Herzegovina, 1995-1996. Paper presented at the annual convention of the National Communication Association, November 19-23, 2003, Miami Beach, FL.

Van Dyke, M. A. (2003, July). Building trust in an untrustful world: The need for a global, ethical approach to U.S. Defense Department principles of information. Paper presented at the 10th Annual International Public Relations Research Symposium, Lake Bled, Slovenia.

For a complete list of my conference presentations, go the curriculum vitae page of my personal Web site: Click Here For Personal Web Site, CV Page

Affiliations:

Public Relations Society of America
Association for Education in Journalism & Mass Communication
International Communication Association
National Communication Association
U.S. Naval Academy Alumni Association, Life Member
U.S. Navy Public Affairs Alumni Association, Life Member
 

Miscellaneous:

For information about my teaching philosophy and teaching activities, please refer to the teaching philosophy and curriculum vitae pages of my personal Web site: Click Here For Personal Web Site, Teaching Philosophy For my current schedule of teaching assignments and office hours, please refer to the Student Page of my personal Web site: Click Here For Personal Web Site, Student Page