Name: Jennie Donohue
Title: Senior Professional Lecturer & Director, Center for Social Media
Office Location: Lowell Thomas 252
Extension: (845) 575-3000 ext. 2877
Email: jennie.donohue@marist.edu
Personal Web Page: http://twitter.com/jenniedonohue
Degrees Held:

M.B.A., Suffolk University

B.A., Syracuse University
Dual Major in Public Relations and International Relations

Certifications:

Passed the Series 7 and Series 24 financial licensing exams

Marist College certified online instructor

Hootsuite Platform certification

Bio:

As a seasoned public relations/marketing communication professional turned academic, Jennie brings more than 20 years of corporate, agency, non-profit and higher education industry experience into the classroom. She's passionate about experiential learning, particularly community-based client projects.

Jennie has developed and taught in-person, hybrid, and online undergraduate public relations, communication and social media classes, as well as graduate integrated marketing communication classes, at Marist. She's a faculty fellow with the college's Center for Civic Engagement and Leadership, conducts workshops for the college's Emerging Leaders Program, as well as teaches in the Honors Program. She previously served as faculty adviser to the college's award-winning chapter of PRSSA and worked with the students to found its student-run agency, North Road Communications. She currently serves as director of the Center for Social Media. Prior to Marist, she taught at Mount Saint Mary College and The Culinary Institute of America.

In addition to her academic experience, Jennie has held various communication positions with industry-leading organizations such as The Kellogg Company and Fidelity Investments, as well as top global public relations agencies, Golin (formerly Golin/Harris), and MSL Group (formerly Manning, Selvage & Lee). Her background spans multiple industries (from food to finance and consumer to business-to-business), as well as various business and communication disciplines.

Jennie has a M.B.A. from Suffolk University in Boston, Massachusetts. In addition, she graduated with honors from Syracuse University with a bachelor’s degree and dual major in public relations and international relations. She has participated in a global residential seminar in Buenos Aires, Argentina, as well as studied abroad in London, England.


 

Awards & Honors:

Academic:

The National Society of Leadership and Success Excellence in Teaching Award, 2014 (Marist College Emerging Leaders Program)

Marist College Student Government Association School of Communication and the Arts Faculty Member of the Year Award, 2012 

Various Marist College Special Recognition Awards for achievements in teaching and/or service

Professional:

Public Relations Society of America Silver Anvil Award

American Marketing Association Gold Edison Best New Product Award

Publications:

Peer-Reviewed/Competitively Selected:

Diers, A.R., & Donohue, J.  (2013). Synchronizing crisis responses after a transgression: An analysis of BP’s enacted crisis response to the Deepwater Horizon crisis in 2010.  Journal of Communication Management, 17(2).   

Invited Submission (Textbook):

Diers, A. R., Pang, A., Donohue, J. (2012). Social media as part of a crisis response strategy: The case of the BP Gulf oil spill. Box case study in Think Public Relations (2nd ed.). Wilcox, D. H., Cameron, G. T., Reber, B. H., & Shin, Jae-Hwa (Authors). p. 177.

Conference Proceedings (Peer Reviewed, Competitively Selected):

Diers, A.R., & Donohue, J. (2012). Transforming crisis to community: A discursive approach for organizations to recognize, understand and develop social media stakeholder communities. Proceedings from the 10th International Conference on Organizational Discourse.

Conferences & Workshops:

I have conducted workshops for the Marist College Emerging Leaders program, the Marist College Professional Women's Mentor program, and the Marist College Center for Civic Engagement and Leadership, among others. I also have served as a guest lecturer at other colleges and universities, as well as am a speaker/presenter at communication trade associations, business groups, and non-profit organizations. Topics include social media, integrated marketing communication, strategic communication planning, communication technology's impact on the public relations industry, corporate and agency public relations, the business perspective of non-profit partnerships, media relations, managing events, culinary public relations, and keys to academic success.

Affiliations:

Member, Public Relations Society of America

Board Member, Westchester/Fairfield PRSA Chapter (Membership Relations Chair and PRSSA Liaison)

Member, International Association of Business Communicators

Member, American Marketing Association

Member, New York State Communication Association 

(former) President, Board of Directors, Sprout Creek Farm (non-profit educational center, working farm and artisan cheese-maker)

Presentations:

Competitively Selected Conference Presentations:

Diers, A.R., & Donohue, J. (2012). Transforming crisis to community: A discursive approach for organizations to recognize, understand and develop social media stakeholder communities. Presentation at the 10th Annual International Conference on Organizational Discourse, VU University, Amsterdam, the Netherlands.     

Diers, A.R., & Donohue, J. (2011). Multi-media strategic crisis engagement: An analysis of BP’s enacted crisis response to the deepwater horizon crisis in 2010. Presentation at the European Public Relations Education and Research Association 2011 Annual Congress, University of Leeds, Leeds, U.K.  

Competitively Selected Panel Participation: 

Morosoff, J., Donohue., J. & Cohen, J. (2016). "Up Close and Personal: When Learning Truly Takes Place Outside Communication Students' Classroom," New York State Communication Association, Callicoon, NY. 

Donohue, J., Morosoff, J. & Meise, J. (2015). "Communication and Business Alignment:  Exploring the Need for Business Basics as Part of a Public Relations Education," New York State Communication Association, Callicoon, NY.

Morosoff, J., Norman, D. & Donohue, J. (2015). "Public Relations Practitioners:  Storytellers First," New York State Communication Association, Callicoon, NY.   

Morosoff, J., Donohue, J., Gonzales, M. & Clement, J. (2014). “PR Practitioners and Journalists:  An Exploration of a Mutually Beneficial Relationship,” New York State Communication Association, Ellenville, NY.

O'Connor, J., Downes, E. & Donohue, J. (2013). "The Ins and Outs of Modern Career Education:  What Every Student Should Know," Broadcast Education Association, Las Vegas, NV.

 

 

 

Miscellaneous:

Public Relations Society of America (PRSA) Silver Anvil Awards Judge

Faculty Fellow, Marist College Center for Civic Engagement and Leadership

Former Faculty Adviser:  Marist College Chapter of the Public Relations Student Society of America (PRSSA)

Former Faculty Adviser and Founder:  Marist College student-run communication firm, North Road Communications