Name: Dr. Nadine Hoffmann
Title: Assistant Professor of Communication - Public Relations
Office Location: Lowell Thomas 245
Extension: (845) 575-3000 ext. 2393
Email: nadine.hoffmann@marist.edu
Degrees Held:

Ph.D. in Mass Communication (with PR emphasis), University of Georgia

M.Sc. in Journalism and Mass Communication (with PR emphasis), University of Kansas

German equivalent of bachelor's degree in American Studies, Media Studies, and Political Science, University of Bonn, Germany

Bio:

Nadine Hoffmann (formerly Billgen) is an assistant professor at the School of Communication and the Arts at Marist College. A native of Germany, she completed her undergraduate education at the University of Bonn (Germany). She earned her master’s degree in journalism and mass communication from the University of Kansas and her Ph.D. in mass communication from the University of Georgia.

Nadine’s research and teaching focus on public relations. Research interests include global PR, relationship building, crisis communication, and online communication. Her dissertation explored the impact of an organization’s country of origin on its communication strategy and relationship building with external publics.

Nadine has experience in agency PR and corporate communication. Before getting her Ph.D. she worked as a PR manager for global communication for Faber-Castell, a German company that markets its products in 120 countries worldwide.

At Marist College, Nadine teaches a variety of courses in the PR concentration, such as Fundamentals of Public Relations Theory and Practice, Applied Research and Analytics, Integrated Strategies, Tactics, and Stakeholders, Case Studies in Integrated Communication, and Reputation and Relationship Management. Nadine is the faculty advisor for North Road Communications (NRC), Marist College's student-run PR agency.  NRC has approximately 20-25 members each semester who work for nonprofit clients in the Hudson Valley. Nadine also serves as the School of Communication and the Arts' representative on the Honors Council.

Research Interests:

Public relations

Global PR

The impact of country of origin and culture on PR

Relationship building in PR

Crisis communication

Corporate communications

Social media

PR campaigns

Intercultural communication

Communication pedagogy

Affiliations:

International Communication Association

National Communication Association

Public Relations Society of America