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12Iyouaskabusinessownertolistsomeothemostimportantskillstheyarelookingorinutureem-ployeesthewordanalyticswouldcomeupmoreotenthannot.Businessanalyt-icsisoneothemostcrucialaspectsintodaysmarketwhenitcomestooverallsuccess.Whileanalyticsisabroadeldittendstoocusonpredictionsthathelpbusinessessuccessullymarkettheirproductsandservices.Usingpredictiveanalyticsbusinessownerscanbetterun-derstandanythingromwhattimetargetaudiencesarewatchingtelevisiontowhatsectionoastoretheyshouldplacetheirproducts.Teproblemwithana-lyticsisthatcurrentemployeesdonothavetheknowledgebasetoeectivelymanipulateandutilizetheenormousquantityodatacurrentlyavailable.omeetthisneedMaristrecentlyannouncedthattheyarenowoeringanAdvancedCerticateinBusinessAnalytics.Tecerticateconsistsocoursesgearedtowardeducatingbusi-nessownersandtheiremployeesabouttheuseulnessoanalyticsaswellashowtoconducttheresearchinordertobenettheirbusiness.Maristhasalreadybeenoeringcours-espertainingtobusinessanalyticsandmarketresearchorclosetoadecadebutithasjustrecentlybecomeobviousthatmanylocalbusinessesstilllacktheabilitytoproperlyconductandusetheirresearch.ProessorEitelLauriaamem-berotheMaristacultywhoisheavilyinvolvedinthenewcerticatesaysthattheclassesoeredwillhelpbusinesspeoplegrowtheircompaniesthroughtheeld.TereisobviouslysometechnicalstutaughtintheclassesexplainedLauria.Butthiscerticateisgearedtowardsmenandwomenwhoarealreadyinthebusinessworldandarelookingtouseresearchandanalyticsortheircompanies.Lauriawhojoinedtheacultyin2002reormattedseveralcoursesovertheyearstobegearedmoretowardbusi-nesspeople.Itwasaround2005whenitbecameclearthatmanypeopletakingthecourseswereinvolvedinthegraduatecurriculumandsimplylookingtogainmoreknowledgeonthebusinessworldespeciallyintheeldsoanalyticsanddatamanagement.Lauriadecidedacer-ticateocusingontheseaspectswouldbepopularanduseulacrossalldisci-plineswithintheMaristcommunity.TereareourcoursesintheAdvancedCerticateorBusinessAnalyticsallowhichcanbetakenonlineandattheleisureothestudent.DataManagementocusesoncriticalissuesinmanagingdatasetsandunderstandingrelationaldatabasedesignandqueriesaswellastheimportanceodatacollectionanddataquality.IntroductiontoDataAnalysisComputationalStatisticsisanintroductiontotechniquesorcom-putationaldataanalysisusingavarietyotoolsincludingSPSSSPSSModelerandR.DecisionSupportSystemscovershowtoextractconclusionsromrawdataandhowtomakedecisionsoryourbusi-nessbasedonsaiddata.DataMiningPredictiveAnalyticsprovidesthestudentwithin-depthknowledgeodataminingextractinghiddenpatternsinthedataandapplyingthatknowledgetorealworldsituations.Uponcompletionothecerticatestudentswillhaveadeepunderstandingotheworldoanalyticsandwillbeabletousetheirknowledgetothebenetotheiremployersorpersonalbusinesses.Tecoursesrequirenobackgroundincomputerscienceortechnologymakingiteasyorgraduatelevelstudentsromalldisciplinestogainimportantknowl-edgeaboutbusinessanalytics.Lauriaisarmbelieverintheimportanceothesecoursesorworking-peopleoallkinds.Everybusinessoutthereneedspeoplewiththeskillstodeduceimpor-tantconclusionsbasedonrawdatasaidLauria.Retailersneedittosegmenttheirmarkets.Politiciansneedittochangetheirmediaaddressesindierentregions.Netfixneedsittosuggestnewtelevisionshowstotheircustomers.Teusesareendless.NewadvancedbusinessanalyticsprogramlaunchedbyChristopherReynolds15CURRICULUM