Integrated Marketing Communication Speaker Series

Description:

Technology has transformed the landscape for communication and marketing. Gone are the days where we could "control" our brand messages in carefully crafted "push" campaigns. Internal and external messages are morphing into conversations. Stakeholders expect authenticity and have the tools to expose us if we lack it. Disgruntled (or happy) customers and employees can quickly and easily impact brand perceptions – for better or worse. The session will also include Marist faculty members, Mary Boone, President of Boone Associates and guest speaker, Roger Bolton, President of the Arthur W. Page Society, who will join the group virtually.

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Price: Free