School of Management Newsletter
It’s official: The Marist College School of Management remains among the top five percent of business schools worldwide.
On April 18, the Association to Advance Collegiate Schools of Business (AACSB) voted to extend its accreditation of the SoM’s business programs. The AACSB is the oldest and most prestigious accrediting organization for colleges and universities that offer business and accounting programs; fewer than 800 such schools worldwide have earned accreditation from the organization.
The announcement of the accreditation extension comes after a rigorous and multifaceted review of SoM’s programs. Assessors sought evidence of “continuous improvement” in areas such as learning and teaching; strategic management and innovation; active student, faculty, and staff participation; and academic and professional engagement.
“Marist’s continued accreditation by AACSB is the result of the great work being done by the faculty and staff of the School of Management under the leadership of Dean Lawrence Singleton, as well as the demonstrable success of our business students,” said Marist College President David Yellen. “I congratulate them all on this important achievement.”
“During the extensive peer-review process leading up to this good news, Marist students, faculty, and staff demonstrated our institution’s alignment with AACSB’s global accreditation standards,” said Thom Wermuth, vice president for academic affairs. “They clearly showed how we encourage engagement, innovation, and impact across our college community.”
“AACSB accreditation signifies that the faculty of the School of Management has embraced the best practices for providing an outstanding educational experience,” said Stephen Cosgrove, chair of the Dean’s Board of Advisers. “The AACSB values the importance of keeping faculty and curriculum up-to-date with the latest trends in business and management, which results in students obtaining the skills needed to become successful as they enter the business world or continue their education.”
“I want to thank everyone at Marist who helped support this demanding process,” said Dean Singleton, “but especially the School of Management faculty, staff, students, alumni and friends, who work continuously to improve the quality of our school. They should be proud of this important accomplishment; it is evidence that we are delivering on our collective mission to educate ‘people of integrity with the managerial expertise, vision, pragmatism and ethical sensibility to succeed professionally and personally.’ ”
A standing-room-only crowd of approximately 100 students, faculty and staff members packed the River View Rooms at the Student Center on April 5 to hear guest speaker Rosalie L. Tung’s presentation entitled “International Assignments Revisited.”
Professor Tung is the Ming and Stella Wong Professor of International Business at the Beedie School of Business, Simon Fraser University in British Columbia, Canada. She visited Marist as part of the School of Management’s Distinguished Speaker Series. A fellow and past president of the Academy of Management, she has served on the faculties of the Wharton School and the University of Oregon; in addition, she has been a visiting professor at Harvard and UCLA, and was a member of the U.N.’s Task Force on Human Resource Management. Her research interests include cross-cultural management and strategies for international business.
This monthly feature spotlights a handful of the companies that participated in the 2016 New York City Career Trek.
A Fortune 100 financial services firm, TIAA serves more than five million active and retired employees in the academic, research, medical and cultural fields. Based in New York, as of 2016 the company had combined assets under management of $899 billion; it is the largest investor in agriculture and the third largest manager of commercial real estate in the world.
A wholly owned subsidiary of the British Broadcasting Corporation, BBC Worldwide monetizes the BBC brand by selling programming produced by the public broadcasting company and other British networks for broadcast abroad. In 2013-14, the company generated profits of approximately $203 million.
Originally known as America Online, AOL is a New York-based multinational mass media company. A subsidiary of Verizon Communications, the company was an early pioneer of the Internet, providing dial-up service to millions in the 1990s. The owner of The Huffington Post and other websites, AOL digitally distributes content and services to consumers, publishers and advertisers.
Assistant Professor Pamela Harper has received a grant to attend the Bentley University Global Business Ethics Faculty Teaching Workshop and Symposium, which takes place next month on the college’s Waltham, Mass. campus. Entitled “Business Ethics in Context: Lessons from Health Care, Finance and Marketing,” the symposium will feature discussions of current practices and challenges in business ethics, corporate responsibility, and sustainability.
In association with Digital Education, five SoM faculty members took part in an MBA Program Innovation Showcase in April. The Center for Teaching Excellence event featured professors Ken Sloan, Della Sue and Chris Caridi, Donald Warren, and Kavous Ardalan, who discussed how they integrated technology tools into their online MBA courses in management, economics, accounting, and finance, respectively.
On May 3, Prof. Elizabeth Purinton-Johnson was the final speaker of the year in the Center for Teaching Excellence’s College Social and Faculty Presentation Series. She discussed the history of the color purple, how it has been used to represent everything from royalty to gay rights, and how it can be employed successfully in marketing and advertising campaigns.
Sponsored by Beta Gamma Sigma, this semester’s Ethics Week featured a number of events presented by SoM faculty members. Professors Pamela Harper and Ed Linde hosted a panel discussion on “Shareholder vs. Stakeholder Management.” “Ethics: Comparing Confucius and Ethical Egoism” was Prof. Jade Fang’s contribution, while Prof. Anne Zahradnik presented “Cut the Cake: A Lesson in Ethical Resource Allocation in a Democracy.” The Marist Team Enactus and Prof. Melinda Weisberg collaborated on “Ethics, Social Justice, and Community”; Prof. Don Warren discussed “Ethics in Business: Why They Matter.” Prof. Bill Brown hosted the film version of Arthur Miller’s play “All My Sons.” The week’s events concluded with Prof. Steven Rossi’s provocatively titled program “I’ll Never Smoke Weed with Willie Again.” (“Ethical Dimensions in Health Care,” the keynote Ethics Week presentation, featured Jane Leung, the director of state pharmacy at WellCare Health Plans.)
A member of the Marist class of 2002, MRM/McCann Vice President and Group Account Director Michael Maloney earned his bachelor of arts degree with a concentration in advertising. Originally from Clark, New Jersey, Maloney relocated from Brooklyn to Chapel Hill, North Carolina in January with his wife Julie, a schnauzer mix named JoJo, and “George and Alfred — two small birds called parrotlets,” he said. “They’re the only birds I’ve ever met that like to be held and petted.” During his free hours, Maloney plays ice hockey: “I’m a goalie, but currently unemployed. There isn’t as much passion and excitement for hockey here in North Carolina.”
Q: Would you summarize your work history to this point?
A: In 2005, I started as an account executive at OgilvyOne, the direct marketing department within Ogilvy & Mather advertising agency. I grew up on the IBM business, gradually getting promoted every couple of years, and in 2016 they appointed me head of [IBM’s] North America marketing business. It was a great opportunity to take the reins on something I had been working on for years, and I got more visibility than I had previously.
Last fall, I was heavily recruited to go to different agencies. A special opportunity came up [with MRM/McCann] to run North America for Cisco Systems, a similar client to IBM. What was appealing about this job was that the North American business is run out of the Cisco office in North Carolina, so they were looking for someone who would work remotely several days a week, and in the client’s office the other days. My value for the Cisco team is that I represent the agency locally. My value to the agency is that I can ingrain myself in the client’s culture and figure out where the opportunities are.
Q: After being with one company for 12 years, is it difficult to adjust to a new corporate culture?
A: Transitions are always hard. I’m living in a new place, and learning a new client. IBM and Cisco have very different cultures. And going from a Manhattan agency with a personal brand that was recognized, to being the new guy at a new agency who’s not in the office all the time — I’ve had to straddle being two different people. It’s challenging, but I’ve embraced it. You stagnate when you don’t step out of your comfort zone.
Q: Can you give us an overview of what your position entails?
A: Business-to-business marketing tries to get businesses to partner with each other. Cisco’s goal is to identify who’s really going to buy something, and to be there when they make that decision. I study how companies make big technology decisions, and help build the marketing communications that make those things happen.
Q: We hear a lot of buzz these days about “big data” and analytics. How does that affect what you do?
A: Direct marketing is at the forefront of using digital information to get its messages in front of people. Every time you fill out a form or click on a website, data points are being placed that help create a profile of who you are. It’s like the proverbial pair of shoes you browse on Amazon or Zappos, and when you visit another site a banner ad for the same pair of shoes pops up. Advertisers buy based on your profile. Businesses are salivating over all this data, trying to figure out how to turn that information into marketing that makes people buy.
Q: What was best piece of work advice you’ve ever received?
A: I had a marketing professor at Marist who said, “You can get anything you want in life as long as you help other people get what they want.” It’s a really simple piece of advice, and I’m not surprised it came from a marketer. It really stuck with me, and I’ve used it — both in business and in life —ever since.
“I’ve always had a passion for teaching,” said Assistant Professor of Finance Xiaoli Wang. “I love to share my knowledge and experience with students.”
A native of the People’s Republic of China, Wang completed her undergraduate degree at that country’s Xi’an Jiaotong University. During her second year, she took part in an exchange program at the Tokyo Institute of Technology, an experience she “really enjoyed. It broadened my horizons, and I made a lot of friends there.” After she returned to China, she decided to pursue a Ph.D. Since the U.S. offers “the best educational opportunities,” she began the application process, which included passing the TOEFL (Test of English as a Foreign Language). She was admitted to Rutgers University, where she earned both her MBA and Ph.D. in 2006.
At first, Wang was unsure if academia was the right place for her. “When I was getting my Ph.D., I taught a couple of classes,” she said. “I felt that my teaching was a little bit dry; I was teaching my students the knowledge from a textbook, but not from real-world experience. So I decided to explore the world for a while, and then figure out what I wanted to do.” Her exploration led her to Wall Street: She was hired as an equity analyst at Bear Stearns in 2007; moved to Bank of America Securities as a vice president a year later, and became a partner and director of research at Hagin Investment Management in 2008.
But her enthusiasm for teaching would not be denied. After completing her education, “I felt that I wasn’t capable of being a valuable teacher,” she said. “After I worked on Wall Street, I felt confident I could share my knowledge with students.” She became a member of the School of Management faculty in 2011.
The lessons she learned in Manhattan play an integral role in her teaching style.
“In the work environment, you have to take a lot of initiative yourself,” Wang said. “In the classroom, students expect to be told how to do things; they want you to give them detailed instructions. When you go to work, your boss just gives you an order: ‘Do this.’ And you have to create a plan on how you’re going to achieve that goal. That involves a lot of creative thinking skills.
“I try not to give my students too many limitations or boundaries. I want them to collect information and make decisions themselves. But I do give them examples, so they have some guidance.”
Compared to working in finance, different challenges come with being a teacher. “Wall Street requires you to get the mission completed within the time required,” Wang said. “In academics, a lot of the challenge is to be creative and do a lot of thinking before you act. How am I going to get my students interested in a topic? How can I refine my teaching so I can better communicate what I want them to learn?
“In industry, research is usually industry-related; you have a certain purpose. In academics, you have more freedom. It requires a lot of thinking about what really interests you and what points you want to make.” Wang said she often gets ideas for research topics while listening to Bloomberg Radio during her commute from Ramsay, New Jersey — where she lives with sons Ryan, 9, and Rylan, 11 months.
When asked what she likes best about teaching at Marist, Wang recounts how students sometimes send her cards and even gifts to thank her for her help. “Your hard work will be recognized,” she said. “If you try your best to help them, the students show appreciation. This really makes me proud to teach at Marist.”