Michele Martin is a member of Marist's online MA in Integrated Marketing Communication Class of 2017. She lives in Souther Maine and is employed by L.L.Bean as a Senior Manager of Customer Satisfaction. She has received a B.A. in Journalism from the University of Maine, and an MBA from the University of Southern Maine.
Tell us about your work history before Marist, including years of experience, industry, companies, and positions.
The majority of my career was spent with TD Bank in roles with increasing responsibility and diversity. I held a total of four roles at TD Bank, with time spent in Marketing, Contact Centers and Retail Sales Strategy.
What are your career goals?
I wouldn't say that I have a specific job in mind, but ultimately my goal is to continue working with high performing teams, doing meaningful work that makes a difference.
Why did you choose to pursue your degree at Marist?
Having spent seven years in Marketing, I know that this is a true passion for me. I've moved around a lot to round out my skill set, but someday hope to return to some type of Marketing role. In the meantime, all functions have a high degree of marketing and communications responsibilities. This program is helping to develop and hone my skills for my current job and those to come in the future.
Tell us about a project or course that was particularly meaningful to your professional development?
I would say that the first group project we were assigned, evaluating Southwest Airline's IMC strategy was very beneficial. I primarily enjoyed this because it brought together a team of us from the program who have now stayed working together through additional courses. I learn just as much from them and other classmates as I do the materials.
How has a degree from Marist and your course work enhanced your career?
The ability to work through a program that has such real-world applicability is invaluable to me. I can use the skills I learn each week in my courses and immediately put them into action. This is a degree program that feels integrated into my professional career. We are encouraged to share our career and academic experiences in support of our learning and that have been a great addition to the value of the program.
What advice would you give to a student considering pursuing their master's degree at Marist?
I would highly recommend the online approach to learning. I was not convinced that I could be successful, having completed my two prior degrees in a traditional university setting. However, what I quickly learned was that technology and communication can nearly re-create that experience. With the proper discipline and cadence around the work, it doesn't feel as virtual as you might expect.
Profile Tags:Profile Type: Class of 2017
Major: Integrated Marketing Communications
Academic School: Communication and the Arts