Kait Smith is a member of Marist's online MA in Integrated Marketing Communication Class of 2014. She lives in the Boston area and is employed by Babson College as the Manager of Student Experience Communications. She has received a B.A. in Communication with a concentration in Journalism from Marist in 2010.
Tell us about your work history before Marist, including years of experience, industry, companies, and positions.
After graduating with my B.A., I pursued a career in magazine journalism and worked at a national women’s service magazine as an editorial assistant. One year later, I switched industries and pursued a career in Student Affairs at Marist. I spent three years as a Coordinator of First Year Programs and Leadership Development at Marist before moving into my current role. I also worked as a freelance writer and blogger for three years, writing marketing content and lifestyle blogs for various companies and websites.
What are your career goals?
I’d like to find new opportunities to expand my portfolio and expertise outside of the higher education industry. My goal is to consult with small businesses on digital strategies and content creation.
Why did you choose to pursue your degree at Marist?
Marist’s 100% online IMC program fit best into my busy life. I didn’t need to put my career on hold to obtain my degree, and that was really important to me.
Tell us about a project or course that was particularly meaningful to your professional development.
All of the courses provided their own insight into the various elements of integrated marketing, but the most meaningful overall was the capstone course. I was able to apply coursework from every single class I had taken in the program into the integrated marketing campaign my team and I developed for the class. Throughout our development of the campaign, our instructor constantly challenged us to think of innovating ways to integrate the campaign across platforms, while also ensuring we targeted the appropriate audience and had a solid strategy. The framework for thinking that I developed during that course has been incredibly beneficial in my current position.
How has a degree from Marist and your course work enhanced your career?
Throughout the entire program, I was able to apply lessons from each course to my role in student affairs. The biggest impact my IMC degree had, however, was in enabling me to take on a more marketing-focused role within my industry. My IMC degree was a topic of conversation in every interview I went on, and the knowledge I gained in the program prepared me to take on a role at an integrated marketing agency within higher education.
What advice would you give to a student considering pursuing their master’s degree at Marist?
Take advantage of Marist’s resources – particularly the professors.
If you took an online class or had online learning as part of a regular course, tell us about your experiences – any tips or suggestions to pass along to future students?
Collaboration is key. Even if your program is 100% online, you’ll do a lot of group work, often with group members located across the country! But that’s the value of a part-time, online degree too – collaborating with fellow students who work in varying industries, are located around the country, and bring different areas of expertise to your group work.
Profile Tags:Profile Type: Alumni
Major: Integrated Marketing Communications
Academic School: Communication and the Arts