FYS 101 L130 Critical Perspectives in Advertising

In this course students will be introduced to multiple critical theories and will use those various theories as lens through which to analyze advertising and its influence on their own personal attitudes, beliefs and ideologies as well as those of the larger society. Some of the theories that will be explored include reader-response, gender/feminist theory, queer theory, social class and power dynamics, psychoanalytical theory and deconstruction.