About the IMC Graduate Degree at Marist
Online IMC Master’s Degree
In today’s world, there is a constant flow of content coming from our portable devices. iPhones, Twitter, Facebook, blogs, targeted advertising, and special interest groups are the way of the future. It is through these channels that companies must deliver a constant message that reflects their brand, values, products, and mission. An IMC graduate degree is the cutting-edge approach industry professionals use to engage important stakeholders. The IMC strategy assures companies that their business will effectively harness traditional and rich-media avenues to develop, distribute, and analyze consistent messages to keep their brand at the forefront of society’s attention.
At Marist College the Integrated Marketing Communication graduate degree was developed with the help and direction of accomplished leaders in the IMC industry. Their professional insight provides IMC graduate students with a curriculum that demonstrates how critical knowledge and expertise are necessary to succeed in this increasingly interactive, multichannel, and competitive global marketplace.
At Marist, you'll learn to produce communication tactics for important investors, through the right channel, at the right time. Our unique multimedia-based curriculum will prepare you to be an expert in this growing and innovative field. The IMC graduate degree distance learning program is a 100% online format that can be completed within one year; all classes include hands-on learning through case study analysis, real-life marketing exercises, and current communication assignments from real companies. The Marist IMC faculty is comprised of industry leaders with significant experience marketing national brands and teaching at major institutions, thus providing an academically rigorous program that is both accessible and flexible to working professionals around the globe.
The IMC program at Marist is a culmination of top advertising, brand management, corporate communication marketing, public relations, and sales professionals from all over the country and world. This program provides students the opportunity to learn from, and work with, outstanding professionals on projects, while also providing valuable networking opportunities.
Because of its flexible online format, IMC graduate degree students and faculty are able to interact in the program regardless of geographic location to the main Marist College campus in Poughkeepsie, NY. This diversity and worldwide network of professionals are features that few IMC Master's degree programs can offer. Read More
The 100% customizable online curriculum for the IMC Master’s degree program consists of 10 IMC courses focused on the integration of marketing and communication. Through the Marist College IMC program, students will gain a concrete understanding of important marketing graduate degree subjects such as branding, social media, advertising, digital marketing, communication, and public relations.
Each IMC graduate degree course is three credits, for a total graduate degree of 30 credits. All IMC courses are offered in a manageable online format to accommodate the needs of working professionals. Full-time IMC graduate program students complete the degree in as little as three semesters; part-time students may take up to three years, depending on the number of courses they take each semester. Both fall and spring start dates are available. Fall and spring semesters have two rounds, consisting of eight-week durations. Summer semesters have two rounds, consisting of six-week durations. Read More
Whether you're taking distance learning classes online or attending an on-campus event on our campus, Marist offers many easily accessible services to help you manage the requirements of the IMC program. From tuition payment and financial services, to career management and academic events, students are provided access to “My Marist.” This website is the school’s online student services center with information pertaining to registration, financial aid, billing, and other important aspects of your Marist experience. Marist is here to help all IMC graduate degree students strive for academic excellence and reach their fullest potential. Read More
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