Advance Your Career in Advertising with an IMC Graduate Degree
An IMC Master’s Degree is the right fit for an Advertising Professional
Today's increasingly competitive job market is forcing people from all walks of life to either consider employment outside of their education or learning complementary occupational skills. An Integrated Marketing Communications degree (IMC) is a versatile, modern-age Master’s degree fusing multiple concentrations such as advertising, public relations, social media, marketing research, branding, strategy, analytical tools, and global marketing insights. Marist College’s growing IMC program supplies creative and dedicated students with the tools to further their education and professional career opportunities with a 100% online program. Whether you’re looking to expand your skillset or change career paths, earning an IMC graduate degree will help set you apart in the world of Marketing, Communications, Advertising, and Public Relations.
Marist is helping recent graduates and seasoned professionals advance their careers in advertising with an IMC graduate degree. Those with an undergraduate advertising degree often face the dilemma of choosing between earning a traditional MBA in Marketing or an IMC Master’s degree. Whereas a traditional Master’s in Marketing will educate students on various marketing tools and concepts with a business focus, it does not allow for much attention to be paid to key strategies and techniques for developing successful multi-channel digital communications. An IMC Master’s degree is the right fit for those seeking to broaden their skills as advertising professionals. IMC features a blend of business-focused learning and course emphasis on the daily responsibilities in advertising. The IMC graduate degree strengthens your competiveness in the job market, allowing for a wide choice of career opportunities within the many facets of advertising. Graduates from the program go on to hold positions as advertising account executives, art directors, social media managers, media relations specialists, and sales executives.
Leading industry professionals with Marketing and Communication backgrounds have worked to develop a course curriculum that gives graduates a comprehensive education to help expand their careers in the increasingly interactive, competitive global marketplace. An IMC Master’s degree is the right fit for an advertising professional as it provides transferable knowledge that can work within a range of organizations. Employment opportunities in the IMC field can be found in advertising agencies, non-profit organizations, local, state or federal government offices, or educational institutions. Depending on the field and geographical location, IMC graduates may also see noticeable pay increases upon graduation. Salary growth is dependent on prior experience, job title, and what division of the advertising world you work in.
Contact Marist College with any questions regarding our 100% online Master’s degree program. Advance your career in advertising with an IMC graduate degree today.