Social Media Strategies and Tactics Master’s Degree Course

Strategic Marketing and Tactics for Social Media Class

Social Media Strategies & Tactics Masters Degree CourseThe online Integrated Marketing Communication Social Media Strategies and Tactics course provides the practical knowledge and insights required to establish social media marketing objectives and strategies. Whether it’s Facebook, Twitter, Pinterest, Vine, Instagram or the newest up and coming platform, each social media outlet requires a different marketing approach and can often target dramatically different audiences.

The Social Media Strategies and Tactics graduate degree course will teach students how to properly select the social media platforms geared towards engaging consumers in a brand’s target audience. Students will learn how to use necessary social media tools and services for gaining valuable insights on how consumers feel about and respond to brands and product categories. In addition, students will learn to effectively monitor and measure the results of various social media marketing strategies.

Throughout the course, students will learn how to apply and share these important insights with marketing, sales, PR, advertising, customer support and other functions and stakeholders. Students will learn about the various multidisciplinary implications and how to manage a successful social media presence for any organization, including techniques for gaining executive and client buy-in to achieve goals.

Lastly, through the Social Media Strategies and Tactics class students will gain insight into the impact social media efforts have on internal operations of an organization. Integrated Marketing Communication graduate students will also gain knowledge on the process of implementing social media technologies, redefining technology environments, workflow, collaboration, and management.

100% Online – Marist’s Flexible Social Media Strategies and Tactics Course

At Marist College graduate students can enroll in the 100% online Social Media Strategies and Tactics course through the IMC Master’s degree program. Providing marketing graduate students the flexibility they need to complete their master’s in marketing while still pursuing a full-time career.

Request More InformationContact us to get more information about enrolling in the Social Media Strategies and Tactics class and earning your IMC graduate degree online through our Integrated Marketing Communication Master’s degree program.

Online Integrated Marketing Communication Master’s Degree Courses

Marist College is an accredited undergraduate and graduate college located in New York. At Marist, we offer online and on location courses from our Poughkeepsie, NY campus, in many fields of study. The Integrated Marketing Communication Social Media Strategies class is offered 100% online through the flexible IMC Master’s degree program curriculum.

*those students with a bachelor's in business administration degree or significant work experience in the field of Marketing may take IMC Mobile Marketing and IMC Business Analytics with permission of the Program Director.



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