Engaging the Consumer Through Integrated Marketing Communication

Learn Original Marketing Concepts Through the IMC Graduate Degree

Stan Phelps, Chief Solutions Officer at Synergy Events, discuses engaging the consumer through Integrated Marketing Communication.

The more that you can engage the different sense of the consumer, the closer you get to the heart. Not every impression left on someone is equal to one another. The more senses of the consumer you can engage, the closer you get to the consumer's heart and leave a bigger impression on them. For example, at the All-Star game in Phoenix, Reebok created the "All-Star Desert Challenge."

This is the goal of Integrated Marketing Communications, creating something that is marketable or shareable so consumers pass the message along. The Marist College Integrated Marketing Communication graduate degree program teaches valuable knowledge about engaging the consumer through original marketing concepts.