|Title:||Professional Lecturer, Public Relations|
|Office Location:||Lowell Thomas 252|
|Extension:||(845) 575-3000 ext. 2877|
|Personal Web Page:||http://twitter.com/jenniedonohue|
M.B.A., Suffolk University
Passed the Series 7 and Series 24 financial licensing exams
Jennie Donohue is an award-winning public relations and integrated marketing communication professional with more than 20 years of corporate, agency, higher education and non-profit business experience. Over the years she has held various communication positions with industry-leading organizations such as The Kellogg Company and Fidelity Investments as well as top global public relations agencies Golin/Harris and Manning, Selvage & Lee. Her background spans multiple industries (from food to finance and consumer to business-to-business) as well as various business and communication disciplines.
In addition, Donohue is an experienced lecturer and guest speaker on a variety of public relations, marketing and communication topics. She has been involved in higher education for well over a decade, serving as an adjunct professor for more than five years at Marist College, Mount Saint Mary College and The Culinary Institute of America prior to joining the full-time faculty at Marist in the fall of 2010. She also has managed public relations interns and served as a thesis consultant and alumni student career advisor.
|Awards & Honors:||
Excellence in Teaching Award, 2014 (The National Society of Leadership and Success, Marist College Emerging Leaders Program)
Marist College Student Government Association School of Communication and the Arts Faculty Member of the Year Award, 2012
Marist College Special Recognition Award for achievements in service, 2014
Marist College Special Recognition Award for achievements in teaching and service, 2013
Marist College Special Recognition Award for achievements in teaching and service, 2012
Public Relations Society of America Silver Anvil Award
American Marketing Association Gold Edison Best New Product Award
Diers, A.R., & Donohue, J. (2013). Synchronizing crisis responses after a transgression: An analysis of BP’s enacted crisis response to the Deepwater Horizon crisis in 2010. Journal of Communication Management, 17(2).
Invited Submission (Textbook):
Diers, A. R., Pang, A., Donohue, J. (2012). Social media as part of a crisis response strategy: The case of the BP Gulf oil spill. Box case study in Think Public Relations (2nd ed.). Wilcox, D. H., Cameron, G. T., Reber, B. H., & Shin, Jae-Hwa (Authors). p. 177.
Conference Proceedings (Peer Reviewed, Competitively Selected):
Diers, A.R., & Donohue, J. (2012). Transforming crisis to community: A discursive approach for organizations to recognize, understand and develop social media stakeholder communities. Proceedings from the 10th International Conference on Organizational Discourse.
|Conferences & Workshops:||
I have conducted workshops for the Marist College Emerging Leaders program, the Marist College Professional Women's Mentor program and the Marist College Center for Civic Engagement and Leadership, among others.
Member, Public Relations Society of America, Westchester/Fairfield Chapter
Member, New York State Communication Association
(former) President, Board of Directors, Sprout Creek Farm (non-profit educational center, working farm and artisan cheese-maker)
Competitively Selected Conference Presentations:
Diers, A.R., & Donohue, J. (2012). Transforming crisis to community: A discursive approach for organizations to recognize, understand and develop social media stakeholder communities. Presentation at the 10th Annual International Conference on Organizational Discourse, VU University, Amsterdam, the Netherlands.
Diers, A.R., & Donohue, J. (2011). Multi-media strategic crisis engagement: An analysis of BP’s enacted crisis response to the deepwater horizon crisis in 2010. Presentation at the European Public Relations Education and Research Association 2011 Annual Congress, University of Leeds, Leeds, U.K.
Competitively Selected Panel Participation:
Donohue, J., Morosoff, J. & Meise, J. (2015). "Communication and Business Alignment: Exploring the Need for Business Basics as Part of a Public Relations Education," New York State Communication Association, Callicoon, NY.
Morosoff, J., Norman, D. & Donohue, J. (2015). "Public Relations Practitioners: Storytellers First," New York State Communication Association, Callicoon, NY.
Morosoff, J., Donohue, J., Gonzales, M. & Clement, J. (2014). “PR Practitioners and Journalists: An Exploration of a Mutually Beneficial Relationship,” New York State Communication Association, Ellenville, NY.
O'Connor, J., Downes, E. & Donohue, J. (2013). "The Ins and Outs of Modern Career Education: What Every Student Should Know," Broadcast Education Association, Las Vegas, NV.
Invited Guest Speaker:
Topics include integrated marketing communication, communication technology’s impact on the public relations industry, corporate and agency public relations, media relations, managing events, culinary public relations, the business perspective of non-profit partnerships and keys to academic success, among others.
Public Relations Society of America (PRSA) Silver Anvil Awards Judge
Faculty Adviser: Marist College Chapter of the Public Relations Student Society of America (PRSSA)
Former Faculty Adviser: Marist College student-run public relations firm, North Road Communications
Membership Relations Chair & PRSSA Liaison: Westchester/Fairfield PRSA Chapter
Faculty Fellow and committee member, Marist College Center for Civic Engagement and Leadership