Name: Jennie Donohue
Title: Professional Lecturer
Public Relations
Office Location: Lowell Thomas 145
Extension: (845) 575-3000 ext. 2877
Email: jennie.donohue@marist.edu
Personal Web Page: http://twitter.com/jenniedonohue
Degrees Held:

M.B.A., Suffolk University

B.A., Syracuse University
Dual Major in Public Relations and International Relations

Certifications:

Passed the Series 7 and Series 24 financial licensing exams

Bio:

Jennie Donohue is an award-winning public relations and integrated marketing communication professional with more than 20 years of corporate, agency, higher education and non-profit business experience. Over the years she has held various communication positions with industry-leading organizations such as The Kellogg Company and Fidelity Investments as well as top global public relations agencies Golin/Harris and Manning, Selvage & Lee. Her background spans multiple industries (from food to finance and consumer to business-to-business) as well as various business and communication disciplines.

In addition, Donohue is an experienced lecturer and guest speaker on a variety of public relations, marketing and communication topics. She has been involved in higher education for well over a decade, serving as an adjunct professor for more than five years at Marist College, Mount Saint Mary College and The Culinary Institute of America prior to joining the full-time faculty at Marist in the fall of 2010. She also has managed public relations interns and served as a thesis consultant and alumni student career advisor.

Donohue has a M.B.A. from Suffolk University in Boston, Massachusetts. In addition, she graduated with honors from Syracuse University in New York with a bachelor’s degree and dual major in public relations and international relations. She has participated in a global residential seminar in Buenos Aires, Argentina as well as studied abroad in London, England.


 

Awards & Honors:

Excellence in Teaching Award, 2014 (The National Society of Leadership and Success, Marist College Emerging Leaders Program)

Marist College Student Government Association School of Communication and the Arts Faculty Member of the Year Award, 2011-2012 

Marist College Special Recognition Award for achievements in teaching and service, 2013

Marist College Special Recognition Award for achievements in teaching and service, 2012

Public Relations Society of America Silver Anvil Award

American Marketing Association Gold Edison Best New Product Award

Publications:

Peer-Reviewed/Competitively Selected:

Diers, A.R., & Donohue, J.  (2013). Synchronizing crisis responses after a transgression: An analysis of BP’s enacted crisis response to the Deepwater Horizon crisis in 2010.  Journal of Communication Management, 17(2).   

Invited Submission:

Diers, A. R., Pang, A., Donohue, J. (2012). Social media as part of a crisis response strategy: The case of the BP Gulf oil spill. Box case study in Think Public Relations (2nd ed.). Wilcox, D. H., Cameron, G. T., Reber, B. H., & Shin, Jae-Hwa (Authors). p. 177.

Conference Proceedings (Peer Reviewed, Competitively Selected):

Diers, A.R., & Donohue, J. (2012). Transforming crisis to community: A discursive approach for organizations to recognize, understand and develop social media stakeholder communities. Proceedings from the 10th International Conference on Organizational Discourse.

Research Interests:

My current research interests are varied and include public relations practice areas such as crisis communication and issue management, integrated communication, as well as traditional and new media.

Affiliations:

Member, Public Relations Society of America

Member, American Marketing Association

President, Board of Directors, Sprout Creek Farm (non-profit educational center, working farm and artisan cheese-maker)

Presentations:

Competitively Selected Conference Presentations:

Diers, A.R., & Donohue, J. (2012). Transforming crisis to community: A discursive approach for organizations to recognize, understand and develop social media stakeholder communities. Presentation at the 10th Annual International Conference on Organizational Discourse, VU University, Amsterdam, the Netherlands.     

Diers, A.R., & Donohue, J. (2011). Multi-media strategic crisis engagement: An analysis of BP’s enacted crisis response to the deepwater horizon crisis in 2010. Presentation at the European Public Relations Education and Research Association 2011 Annual Congress, University of Leeds, Leeds, U.K.  

Competitively Selected Panel Participation: 

O'Connor, J., Downes, E. & Donohue, J. (2013). "The Ins and Outs of Modern Career Education:  What Every Student Should Know," Broadcast Education Association, Las Vegas, NV. April 2013.

Invited Guest Speaker:

Topics include communication technology’s impact on the public relations industry, integrated marketing communication, corporate and agency public relations, media relations, managing events, the business perspective of non-profit partnerships, keys to academic success, among others.

 

 

 

Miscellaneous:

Faculty Adviser:

Marist College Chapter of the Public Relations Student Society of America (PRSSA)

North Road Communications (student-run public relations firm)