|Name:||Dr. Nadine Hoffmann|
|Title:||Assistant Professor of Communication - Public Relations|
|Office Location:||Lowell Thomas 245|
|Extension:||(845) 575-3000 ext. 2393|
Ph.D. in Mass Communication (with PR emphasis), University of Georgia
M.Sc. in Journalism and Mass Communication (with PR emphasis), University of Kansas
German equivalent of bachelor's degree in American Studies, Media Studies, and Political Science, University of Bonn, Germany
Nadine Hoffmann (formerly Billgen) is an assistant professor at the School of Communication and the Arts at Marist College. A native of Germany, she completed her undergraduate education at the University of Bonn (Germany). She earned her master’s degree in journalism and mass communication from the University of Kansas and her Ph.D. in mass communication from the University of Georgia.
Nadine’s research and teaching focus on public relations. Research interests include global PR, relationship building, crisis communication, and online communication. Her dissertation explored the impact of an organization’s country of origin on its communication strategy and relationship building with external publics.
Nadine has experience in agency PR and corporate communication. Before getting her Ph.D. she worked as a PR manager for global communication for Faber-Castell, a German company that markets its products in 120 countries worldwide.
At Marist College, Nadine teaches a variety of courses in the PR concentration, such as Fundamentals of Public Relations Theory and Practice, Applied Research and Analytics, Integrated Strategies, Tactics, and Stakeholders, Case Studies in Integrated Communication, and Reputation and Relationship Management. Nadine is the faculty advisor for North Road Communications (NRC), Marist College's student-run PR agency. NRC has approximately 20-25 members each semester who work for nonprofit clients in the Hudson Valley. Nadine also serves as the School of Communication and the Arts' representative on the Honors Council.
The impact of country of origin and culture on PR
Relationship building in PR
International Communication Association
National Communication Association
Public Relations Society of America