Page 23 - FOXTALK Fall 2012

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23
Fall 2012
Fashion design students compete in
national Diet Coke challenge
O
nce again,
Marist fashion
design students are com-
peting at a national level
with great success.
In June 2012, the Council of Fashion
Designers of America (CFDA) and
Diet Coke entered into a partnership to
launch the Diet Coke Young Designers
Challenge.
The goal of the design challenge was
to find the identifying graphic ele-
ment that best supports their current
STAYEXTRAORDINARY campaign
and Diet Coke’s recent can redesign.
Diet Coke made a permanent pack-
aging design change to their cans. The
design, created by Turner Duckworth,
features a section of the Diet Coke logo,
cropped to prominently feature the “D”
and the ‘k.’ The can’s color scheme, red
and black on a silver background remains
the same.
The context was open to designers from
top fashion schools, and specifically asked
for “an original ‘extraordinary’ graphic
element for a woman’s t-shirt that makes
a statement about Diet Coke and those
who drink it.”
CFDA and Diet Coke asked that the
students focus more on the graphic design
rather than a text design.
The top 20 designs were chosen by fans
casting their votes at online.
Four Marist students made the top
20 finalists: Renee Tomic, ’15; Adele
Jackson, ’15; Victoria Schermerhorn ’15;
and Brianna Sherlock, ’15.
After the nationwide voting, the win-
ning T-shirt design and two runners-up
were selected by big names in fashion
including Vince Voron, associate vice
president, strategic design and integrated
marketing content, Coca-Cola North
America, creative experts from Target and
designers Zac Posen, Cynthia Rowley and
L’Wren Scott.
Tomic’s design was chosen as one of the
two runners-up selected by the judging
panel.
“This was my very first national design
contest and I was really happy and proud
of all the Marist fashion design students
who placed in the Diet Coke CFDA
contest,” Tomic said. “Even though, there
were a lot of limits and guidelines we had
to follow, it was still really fun creat-
ing my own t-shirt design. I have all my
design teachers through the years past to
thank, because of them I had the skills to
develop my design.”
She received a $2,500 scholarship.
Jackson, Schermerhorn and Sherlock
as finalists will each receive $250
scholarships.
This t-shirt design by Renee Tomic, ‘15, earned her a $2,500 scholarship as the runner-up in the
Diet Coke Young Designers Challenge.