Page 24 - FOXTALK Fall 2012

Basic HTML Version

Fall 2012
Internship Roundup
ommunication is a universal necessity. The way you
communicate, however, inevitably varies around the
world. I came to this realization while working for
a public relations consultancy in London, England. My time
spent there opened my eyes to the vast differences in culture
and provided me with the tools to not only adapt to, but also
embrace those differences.
I was a communications major at Marist
with a dual concentration in journalism and
public relations. During my semester in
London, I held an internship working for
Wriglesworth Consultancy, a consultancy
specializing in public relations. I worked on
the finance team within the company, han-
dling the financial data for various companies
such as Tesco and Aviva. Over the course of
my internship I was trusted with the same responsibilities as
other account executives. I would write press releases, compute
data, put together press boards for presentations and conduct
interviews for surveys and news releases.
The internship, however, was more than just a chance to
work in public relations. While working at Wriglesworth I
was provided the chance to experience how people in another
culture interact both inside and outside of the workplace. I not
only made career connections during this time, I made friends.
Many of the people I worked alongside at Wriglesworth are
people that I still remain in contact with today.
The opportunity to form bonds and establish a presence in the
workplace was worth more to me than writing a news release
could have been. The work environment was relaxed and open
to conversation, laughter and playful banter. I was not an intern
that sat in a corner getting coffee and making copies, although
I did those things from time to time. I was part of a team and
everyone at Wriglesworth made sure that I felt welcome. I was
invited to company events such as the Wriglesworth Client
Party and the Christmas Party and was
often invited out to the local pub for drinks
once everyone left for the day.
I learned important aspects of working in
London, such as the spelling differences –
replace your z’s with s’s – and which pub-
lications could be trusted and which could
not. Yet, I learned other things as well,
such as what the X Factor is, what the best
gummy candies in London were and why
“Love Actually” is the ultimate Christmas movie throughout
England. While it may seem that these things hold no relation
to one another, they were inextricably linked to everything I
My internship ended up being the most treasured experi-
ence throughout my time in London. The ability to travel and
see different countries and cultures was a great opportunity,
but being able to work in a field I am interested in, in another
country was invaluable. I was able to build confidence in
entering new situations, gain contacts overseas and explore the
realities of working in another country and culture. Leaving
London, I found myself not only longing to return, but to go
back to see old co-workers, explore the job market and possibly
establish a life and career there in the long run.
photo courtesy of Michelle Carpenter, ‘12
Journalism student crosses the pond
PR major learns from two internships
uring the fall 2011 semester I got to experience the
glamorous life of public relations in my internship at
DeVries with the Pantene team in New York City.
What I found in public relations was a lot more hard work
and a lot less glamour. The first week I found myself thrown
into the chaos of New York Fashion Week. While Pantene
had celebrity stylists doing hair for runway models, there was
tons of work to be done behind the scenes as well. I prepared
documents to be given to media on the step-by-step processes
of how Pantene’s celebrity hairstylist, Danilio, prepared the
unique dos featured during Fashion Week.
During the summer 2011, I interned in the public relations
department of Darien Lake Theme Park and Resorts, a large
theme park in the Buffalo, NY, area. Between speaking with
guests about their satisfaction to escorting visiting media, my
day was always different, which was something I loved.
This proved especially true when in the first month of my in-
ternship there was a fatality on the park’s largest rollercoaster.
While I had learned about crisis communication in my PR
classes, experiencing the situation first-hand turned out to be
completely different. I was involved with inquiries concerning
the particular rollercoaster as well as the press conference that
was conducted by the park’s public relations official and general
Between dealing with a crisis to test-riding a ride called the
“Slingshot” on my lunch break, my summer internship at the
park was nothing like I expected it to be. However, I found
that to be the best part.