Page 9 - FOXTALK Fall 2012

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Fall 2012
Sports communication students
place in case study competition
A team of four Marist College sports communication students placed second
in this year’s undergraduate case study competition held by the College Sports
Research Institute (CSRI) at the University of North Carolina at Chapel Hill.
The case study presentation was held on Wed., April 18, as part of the institute’s
annual academic conference on intercollegiate athletics. Marist was announced
the runner-up team Friday morning at the conference. Loras College placed first,
while the University of Massachusetts placed third.
Marist competed against 14 teams from colleges and universities around the
country. Marist’s team consists of Brittney Garofolo, ‘12, Luke Teitelbaum, ‘12,
Sarah Cordeiro, ‘14
all sports communication majors
and Patrick Dillon,
‘12, a business major with a minor in sports communication. Both Garofolo and
Teitelbaum were members of last year’s Marist team that won this competition.
Case study coordinator Dr. Coyte Cooper of the University of North Carolina
noted the increased competitiveness and quality of student work in this year’s
competition. He also mentioned a budding rivalry between Marist and Loras,
who have combined to win the past three case study competitions.
Garofolo was pleased with the team’s result and overall effort.
“I think we did a great job and really knew how to answer the judges’ ques-
tions,” said Garofolo. “Of course, we wanted to win, but placing second is still
For the competition, teams had to successfully complete two parts of the case
study project. First, they wrote and submitted in advance a written case study
on revenues and expenses in Division I college athletics. Second, students gave
a 10-minute presentation on the intended and unintended consequences of these
finances in the current collegiate model prescribed by the NCAA.
Dr. Keith Strudler, director of the Marist College Center for Sports
Communication and the team’s faculty advisor, is proud of the leadership each
team member showed in doing this project.
“Beyond just finishing second, which is validating for them, I’m really im-
pressed how everyone took ownership of the process,” said Strudler. “From
research to data analysis to preparing their presentation, they all did everything
proactively to do their best work.”
John Liporace (‘88) is shown here with Olympic
champion Ryan Lochte during the London
2012 Olympic Games. Liporace is a Managing
Partner at Taylor, which helped International
Olympic Committee sponsor Procter & Gamble
create and execute the company’s Olympic
campaign. A member of Marist’s Advisory
Board, Liporace has hired several Marist
alumni for internships and full-time positions
at Taylor, which is one of the country’s leading
public relations agencies. He was joined in
London by Kellie (Cunningham) Smyth (‘06)
and Kristen Spirko (‘09). Liporace has worked
closely with Taylor’s client partners creating
and executing marketing communications
campaigns to support partnerships with
many major sports properties such as the
International Olympic Committee, United
States Olympic Committee, FIFA, the National
Football League, Major League Baseball and
Jennie Donohue, professional lec-
turer of communication in the School
of Communication & the Arts, has been
named to the board of directors of
Sprout Creek Farm, Inc., a local non-
profit educational center, working farm
and retail market.
While Donohue’s association with
Sprout Creek Farm goes back several
years, it was ultimately education that
reconnected them. For 30 years Sprout
Creek Farm has been dedicated to
experiential education, using the farm
as its classroom to help children and
adults learn by doing. Donohue wanted
to give her public relations students at
Marist a similar hands-on learning op-
portunity; one that would allow them
to gain real-world experience research-
ing and writing media and marketing
materials for a local non-profit client,
specifically Sprout Creek Farm.
Dr. Lyn Lepre, associate professor
of communication in the School of
Communication & the Arts, served as
a judge for the prestigious National
Magazine Awards, sponsored by the
American Society of Magazine Editors,
the principal organization for magazine
journalists in the U.S. Along with edi-
tors and publishers from major maga-
zines, also serving as judges this year
were profoessors from Northwestern,
University, Columbia University, Cornell
University, Kent State University, and
the University of Arizona.