Page 10 - Foxtalk Winter 2012

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Winter 2012
Many fashion-forward students have been emptying their
pockets at Fashionology, the student-run accessory bou-
tique, set up in Donnelly Hall, to get their hands on a little
piece of trendy fashion heaven.
Lydia Biskup, who teaches the fashion retail lab course that
runs the business, said profits were higher this semester than
they’d ever been in the past.
Carla Huskins, ‘14, who works at the business, attributes
some of Fashionology’s success this semester to the new
kiosks that display the merchandise in a more professional
“The kiosks definitely bring in more people,” Huskins said.
“We had regular tables before, but the kiosks are more visu-
ally appealing to the customer and draw in bigger crowds.”
Lisa Glover, ‘12, who also works for Fashionology, credits
the soaring profits this semester to the students in the fash-
ion retail lab course.
“Everyone is very hands-on this semester,” Glover said.
“It is a very strong class. Our buying trips have been very
Fashionology has also expanded its offerings of fragranc-
es and men’s cologne, change purses, wallets and handbags
this semester, providing a more dynamic selection of items.
Biskup said that students decide what to sell based on
research they do about upcoming trends.
“I ask students to do trend reports in the beginning of the
semester,” Biskup said. “They have to research the top five
must-haves in accessories.”
After doing the trend reports, students understand what
they should be selling based on the influence of the season.
The business focused largely on jewelry, with necklaces
leading the way in profits for the Fall 2011 season.
Fashionology employee Alyssa Ouellette,’15, thought the
customers’ favorite items were the different rings that the
boutique sold.
“Although consumers do see big name celebrities wear-
ing certain styles, like the funkier rings, I don’t think they
are necessarily influenced to buy based on those people,”
Ouellette said. “I think people buy based on what draws
their eye when they see it.”
Feathers, animal print and chunky jewelry were major
trends this season.
Ouellette said, “I think Fashionology allows students to ex-
plore fashion and shows them what’s in style and on trend
because the styles are chosen by fashion students who
pride themselves on knowing what’s in and what’s not.”
New kiosks, expansion mean success for Fashionology
Students in professor Jodi Hartmann’s fashion merchandising capping class are
working with fashion companies Vera Bradley and Phillips-Van Heusen for this year’s
project. Both companies gave the class guidelines to follow for their work.
Vera Bradley asked the students to create a brand new product line. The students
are working on creating a new clothing line that uses the company’s bright patterns
and would compete with Lilly Pulitzer and Trina Turk.
Phillips-Van Heusen asked students to build a business that “gives back,” similar to
TOMS shoes. One group has created a company on that model. If a customer buys
one of their products, the company will give a backpack filled with school supplies to
an underprivileged child.
“It’s a great idea because everyone needs school supplies,” Hartmann said.
Hartmann, who has experience in the fashion industry, went to the companies ask-
ing for their help.
“The industry will look at all their products so it will give us the external validation
we’re missing,” Hartmann said.
Hartmann’s spring capping class will be continuing the project with a lot more
“It’s coming together very well,” Hartmann said. “They’ve been working very hard.”
Merchandising students work with
big name fashion companies