Page 32 - Foxtalk Winter 2012

Basic HTML Version

32
Winter 2012
MAKING AN IMPACT
Those interviewed agreed he is just the person to make a success of the Sports
Center, which will focus on expanding and promoting the sports communication
program.
“Keith has the same ‘can do’ approach and the high energy vibe that could really
turn that Marist sports communication program into a national power,’’ said Ian
O’Connor, ’86 , a columnist for ESPNNewYork.com and the author of two New York
Times best sellers, one about Arnold Palmer and Jack Nicklaus, and another about
Derek Jeter.
O’Connor, who’s on the Marist Communication Advisory Board and who said
he loves coming to talk to Marist students, likened Strudler’s approach to that of
women’s basketball coach Brian Giorgis, whose stewardship has earned the team a
nationally-recognized reputation.
That “vibe’’ is evident when you speak to Strudler in his small office on the second
floor of the Lowell Thomas building.
Unruly stacks of paper threaten to stage a coup at any moment, and if he rode his
bike to work that day (some 17 miles), it could be squeezed in there, too.
“Filing is not my thing,” he joked, as if there were any doubt. “I have all I need right
here,’’ he said, turning back to the glow of his laptop and the prototype web page for
the Sports Center.
Don’t be fooled by the office chaos. When Strudler’s in the classroom or helping
students with extra-curricular sports marketing or research projects, it is ‘game on,’
said those who have known him during his 11 years at Marist.
“It’s way beyond sports scores,’’ Brittney Garofolo, ’12, who last spring was on
the Strudler-coached squad that won a case study competition at the College Sports
Research Institute at the University of North Carolina at Chapel Hill.
The case was a proposal for a college to move up or down within athletic conference
divisions. Teams analyzed the situation beforehand and presented conclusions at the
conference.
Garofolo called the experience a “reality check’’ on the money and fierce competi-
tion involved in the world of sports—an obvious theme in Strudler’s classes.
Strudler said he likes to think that humor and energy are hallmarks of his teaching
style, but there’s also tough love in the mix—something he learned from track coaches
early on in life.
“They would tell you something was not acceptable and it wasn’t a personal affront.
It was someone who cared about me and was telling me the truth,’’ he said.
Dr. Steven Ralston, dean of the School of Communication and the Arts, couldn’t
agree more with students or O’Connor on what Strudler brings to the table for the
new Center and for the sports communication program, one of the most popular
majors in the department.
“Keith has this boundless reservoir of energy that he brings to the classroom and
now to the Center,” Ralston said. “He puts a positive spin on whatever he might be
involved in, and it is infectious.’’
Strudler said one of his main goals is for the Center to propel Marist students up
Aaron Rogers did not play in this
year’s Super Bowl, to the pleasure
of all New York Giants fans. But
the Green Bay Packers quarterback
did play in last year’s game, likely
a key factor in his being chosen
as the 2011 athlete with the great-
est impact, according to a Marist
Poll done in conjunction with the
Marist College Center for Sports
Communication.
This was one of four poll questions
given to a national audience that
examined the biggest stories in
sports of 2011. This also marked the
first Marist Poll done in conjunction
with the new Center, the beginning
of a partnership for public opinion
research on sports related issues.
Results of this first study were cited
in dozens of national publications,
including The Daily and the Albany
Times Union.
Future joint studies will cover top-
ics such as amateurism and sports,
Olympic sports, and sports media
and marketing. Center director
Keith Strudler believes the partner-
ship will provide great visibility for
the Center.
“Having our name partnered with
a nationally respected group like
the Marist Poll will only help build
our audience and our credibility
with that audience. This partner-
ship helps the Center accomplish its
mission of learning more about the
intersection of sport and media.”
Poll results can be found both at
the Center’s web page as well as the
home page for the Marist Institute
for Public Opinion.
Websites:
Center for Sports Communication
http://sportscomm.marist.edu
Marist Institute for Public Opinion
http://maristpoll.marist.edu
CREATING
PARTNERSHIPS