FOXTALK Winter 2014 - page 23

Winter 2014
students from the School
of Communication and the
Arts, as well one student from
the School of Management
competed and won the People’s
Choice Award at the 2013
New York State Business Plan
Competition, which was held
at SUNY Albany College
of Nanoscale Science &
Engineering on April 26. The
students’ business plan focused
on offering small businesses in
the Mid-Hudson area options
for social media campaigns
that are tailored to their brand.
The student team, dubbed
Engage, competed in the
Social/Non-Profit category.
Presenters had 10 minutes to
pitch their ideas to the judges
followed by a five-minute
question and answer session.
Engage was among over 100
other teams from 25 colleges
and universities across New
York State. The judging panel
included over 30 venture capi-
talists, angel investors, invest-
ment bankers, and seasoned
entrepreneurs. Prizes included
over $150,000 and in-kind
Communication students win
award at the 2013 New York
State business competition
The winning Marist students
developed a non-profit called
Engage, a social media agency
for small businesses in the
Mid-Hudson Valley. The stu-
dents performed primary and
secondary research in order to
develop several components
for their presentation, includ-
ing financial projections, a
pricing strategy, as well as a
case study they executed on
Facebook with Rossi’s Deli in
The team was composed of
Kelly Tranfaglia, ‘13, and Casey
Fisk, ‘14, Jackie Mucilli, ‘14,
Sam Baines, ‘14, and Chris
Lorenz, ‘15. Tranfaglia, Fisk,
and Lorenz are Advertising
majors within the School of
Communication and the Arts.
Mucilli is a double public
relations and advertising
major, and Baines is a mar-
keting major in the School
of Management. School of
Communication and the Arts
faculty members Kathy Boyle
and LoriBeth Greenan served
as faculty advisors for the
photo couresy of Lori Beth Greenan
The Marist student team, (pictured at center of photo) their faculty advisors, and other members of the Marist community gather after the
presentation to celebrate a job well done.
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