Professional Lecturer, Public Relations
LoriBeth is a faculty member in the Department of Communication at Marist College. She is also an adjunct professor in the Public Relations and Corporate Communications Graduate Program at New York University. Her research interests include the significance of storytelling in brand relevancy and crisis management. Recently, LoriBeth contributed to the text Crisis Management in the Age of Social Media.
Prior to joining Marist, she held the position of Senior Director at Turner Public Relations, where she gained experience in managing teams, building highly strategic public relations campaigns, and garnering new business relationships. She is an accomplished strategist with polished skills in developing internal and external communication plans.
LoriBeth has constructed successful national campaigns while working with brands such as The North Face, Levi’s, Alternative, DC Shoes, Eddie Bauer, and Native. She has placed her clients in top national media outlets from network TV to newspapers and magazines. LoriBeth has freelanced as a Trend Forecaster for PIX11’s Morning Show and can be found in advertisements for the World Gold Council.
MS, Public Relations & Corporate Communication, New York University
BA, Marketing, International Business, Bryant University
Florence, Italy, Fashion Marketing, Arcadia University
Research Interests/Areas of Focus
Significance of Storytelling in Brand Relevancy
Awards and Honors
2018 Faculty of the Year Award, Marist College, SCA
2016 Faculty of the Year Award, Marist College, SCA
2014 Faculty of the Year Award, Marist College, SCA
Faculty Recognition Award, Marist College, Special Services
Out of the Blue Award, Marist College, National Residence Hall Honorary
Turner Public Relations ‘Most Signed New Business’ Award
Ruder Finn ‘New Business Guru’ Award
Chosen Novartis Representative at American Academy of Pediatrics National Conference