Page 14 - Marist Magazine Fall 2012

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T
hese days, Facebook and Twitter
are obvious choices for colleges and
universities that need to communicate with
a broad and diverse audience of current and
prospective students, parents, alumni, and
friends.
But just a few years ago, the benefits of
being on the top social media sites wasn’t
nearly as clear as the potential pitfalls. Did
colleges and universities that play such an
important and serious role in a person’s life
have a place alongside pictures of last night’s
party and 140-character reviews of the new
burrito joint?
More than 3,400 Tweets, almost 6,000
Twitter followers, and over 11,000 Facebook
“likes” later, the answer is clearly yes, at least
for Marist. Gone are the days when college
brochures and campus visits were the pri-
mary sources for high school students and
parents looking to learn more about a school.
“If Marist isn’t telling our story on
Facebook, Twitter, and other popular social
media sites, someone else will be,” says Dean
of Undergraduate Admission Kent Rinehart
B y G r e g C annon
I l l u s t r at i o n s b y Da n i e l B a x t e r
While official Marist social media
accounts provide followers with
College news and updates, just as
much time is devoted to answering
questions about what’s happening
on campus, sharing photos, and
joining in the excitement of high
school seniors who take to Twitter to
announce their acceptance to Marist.
How Tweet It Is
’94. “Prospective students are on these sites
trying to get a genuine sense of life at Marist,
and we need to be part of that conversation.”
Indeed, Marist students, faculty, staff,
and alumni are providing such an inde-
pendent glimpse, whether intentionally or
simply by sharing with their friends things
like photos of the Hudson River, updates
from a Marist football game, or notice of a
student musical performance. With such a
beautiful campus right on the Hudson River,
Marist is a natural subject for photo sharing,
especially on sites like Pinterest and through
applications like Instagram.
So while the official Marist social media
accounts do provide followers with College
news and updates, just as much time is
devoted to answering questions about what’s
happening on campus, sharing photos, and
joining in the excitement of high school
seniors who take to Twitter to announce
their acceptance to Marist. They also share
and respond to enthusiastic Tweets that high
school students send as they’re touring the
campus, such as “Tour at Marist College
#dreamschool #sonice #definitelygoing
herenextyear.”
A Brief History of Social Media @Marist
Social media may be here to stay, but individ-
ual services may rise and fall. New ones pop
up all the time. Rather than bet on whether
or not they will catch on, the safe approach
is to reserve the Marist name in case they do.
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M a r i s t
M a g a z i n e