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Online MA in Integrated Marketing
Communication Launched
M
arist has launched a master of
arts program in integrated mar-
keting communication that is completely
online and can be completed in one year.
Led by faculty who have considerable
industry experience, IMC is designed to
develop leaders who can create and man-
age an integrated customer contact strategy
across a wide variety of media.
Course topics range from using
social media effectively to the design and
analysis of marketing research. Classes
include Principles of Integrated Marketing
Communication, Social Media Strategies
and Tactics, Advertising Management,
Public Relations Management, Marketing
Research, Marketing Foundations, Brand
Management, and Global Consumer
Insights.
Steven Ralston, dean of the School of
Communication and the Arts, reports that
within the next five years IMC will be criti-
cal to people working in the fields of public
relations, advertising, brand management,
corporate communication, and
marketing.
New classes begin every Sep-
tember and January. Applications
are accepted year-round with a
fall deadline of Aug. 1 and a spring
deadline of Dec. 1.
Full-time students starting in
fall can complete the program the
following summer. Part-time stu-
dents starting in fall can complete
the program in two years.
The format features two rounds
of courses, each lasting eight weeks,
in fall and spring semesters, and
two rounds in summer, each lasting
six weeks. Full-time students will gener-
ally take four courses in fall (two in each
round), four in spring, and two in summer.
Part-time students will generally take two
courses in fall, two in spring, and one in
summer of each year.
The current tuition rate is $695 per
credit, with 30 credit hours required for the
Home Away from Home
Members of the Marist College Habitat for Humanity chapter spent Spring Break 2012 building a
house in Punta Gorda, FL. The 22 Marist students and 3 staffmembers joined the Charlotte County
Habitat chapter in the project and stayed in the local chapter’s volunteer lodging. Marist alumni in
the area joined the group for a picnic one afternoon.
Caitlin Cotter ’12
degree. Anyone with a bachelor’s degree
from an accredited college/university is
eligible to apply.
To find more information, including
course descriptions and sample schedules,
and to apply, visit www.marist.edu/admis-
sion/graduate/integratedmarketingcom-
munication.
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M a r i s t
M a g a z i n e