Integrating Marketing Communications: Past, Present, and Future

The IMC 2014 Speaker Series with Dr. Don E. Schultz of Northwestern University was held on Friday, March 7. Often referred to as the "father of integrated marketing", Don is most notable for his research and writing on Integrated Marketing Communication (IMC). To watch the recorded presentation, visit
Earning Your Master's Degree in Marketing at Marist College

With Marist College’s 100% online Integrated Marketing Communication Master’s degree program, earning your marketing Master’s degree through online evening classes has never been easier. The program is offered in full- and part-time course structures that can be completed online in less than one year.  ...
Emmanuel Tchividjian Lecture: "Storytelling and Ethics"

How does the field of integrated marketing communication relate to storytelling? View "Storytelling and Ethics" from Marist's Ethics Week lecture series on the MaristMedia YouTube Channel! ...

VIEW ALL Masters Degree Integrated Marketing Communication

Accredited Integrated Marketing Communication M.A. Degree Online Marketing Master's Degree Graduate Degree in Integrated Marketing Communications

Earn Your Integrated Marketing Communication Graduate Degree

At Marist College of New York, we offer an online Master’s degree in Integrated Marketing Communication. Our Integrated Marketing Communication degree curriculum is a comprehensive graduate school program that focuses on modern day digital interactive marketing and communications tactics. Concentrating on how companies can deliver a constant message that reflects their brand, values, products, and company mission.

The Marist College of New York's online Master’s of Arts in Integrated Marketing Communication was developed with the help of knowledgeable marketing and communications industry leaders. Marist College’s network of industry professionals enables us to provide graduate school students with the modern marketing and communications knowledge needed to expand their careers in the increasingly interactive, multichannel, and competitive global marketplace.

Advance Your Integrated Marketing Communication Skills In:

  • Advertising Management
  • Public Relations Management
  • Social Media Strategies & Tactics
  • Marketing Research
  • Marketing Foundations
  • Brand Management
  • Analytical Tools
  • Global Consumer Insights

The Integrated Marketing Communication graduate degree program is a 100% online Master’s degree program offering full and part-time course structures that can be completed in as little as one year. All IMC classes include hands-on marketing industry learning opportunities through case study analyses, real life marketing exercises, and current communications assignments from companies. The IMC Master’s degree faculty is comprised of marketing industry leaders with significant experience marketing national brands and teaching at major institutions. This allows us to provide an academically rigorous program that is both accessible and flexible to working professionals around the globe.

Skills and Career Potential For IMC Degree Graduates

Whether you are a recent graduate, seasoned marketing professional or interested in a career change, the online Integrated Marketing Communication graduate degree can provide you with the necessary knowledge to advance your career. With courses in advertising, public relations, social media, marketing research, brand management, consumer insights, and marketing analytics, you can be assured that our facility and industry professionals can help expand your knowledge on cutting edge marketing strategies.