About the IMC Graduate Degree at Marist

Online IMC Master’s Degree

In today’s world, there is a constant flow of content coming from our portable devices. iPhones, Twitter, Facebook, blogs, targeted advertising, and special interest groups are the way of the future. It is through these channels that companies must deliver a constant message that reflects their brand, values, products, and mission. An IMC graduate degree is the cutting-edge approach industry professionals use to engage important stakeholders. The IMC strategy assures companies that their business will effectively harness traditional and rich-media avenues to develop, distribute, and analyze consistent messages to keep their brand at the forefront of society’s attention.

At Marist College, the Integrated Marketing Communication graduate degree was developed with the help and direction of accomplished leaders in the IMC industry. Their professional insight provides IMC graduate students with a curriculum that demonstrates how critical knowledge and expertise are necessary to succeed in this increasingly interactive, multichannel, and competitive global marketplace.

At Marist, you'll learn to produce communication tactics for important investors, through the right channel, at the right time. Our unique multimedia-based curriculum will prepare you to be an expert in this growing and innovative field. The IMC graduate degree distance learning program is a 100% online format that can be completed within one year; all classes include hands-on learning through case study analysis, real-life marketing exercises, and current communication assignments from real companies. The Marist IMC faculty is comprised of industry leaders with significant experience marketing national brands and teaching at major institutions, thus providing an academically rigorous program that is both accessible and flexible to working professionals around the globe.

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