IMC for Corporate Communications
Integrated Marketing Communication and the Global Business Environment
Adrienne Sabilia, Marist IMC student and program manager for IBM corporate communications, speaks about the new areas of focus marketing and communication professionals need to understand in today's business world. Whether you're approaching goods or services from a marketing viewpoint, technological viewpoint, or R&D viewpoint, understanding the common language of integrated marketing communication can help all stakeholders and decision-makers plan effectively and accurately measure results and outcomes.
The Marist College IMC Graduate degree program is the ideal Master's degree for marketing professionals looking to expand their knowledge of modern day marketing tactics, while learning how to create a unified message.