IMC Graduate Degree for Social Media and Branding

Branding on Social Media Through Integrated Marketing Communication Techniques

Christine Petrillo Blaine, Vice President of Branded Entertainment at Alloy Digital, discusses the role of IMC and social media for developing brand awareness.

Alloy Digital has really embraced integrated marketing communications. It is the primary conversation we are having in the work place right now. IMC is a great way to approach or answer a brand's request for helping them get their messaging out. Audiences and socializing is a key element to integrated marketing communications. In fact, it's the communication side of IMC and getting audiences to start talking about your brand on Facebook, Twitter, Tumblr, Foursquare and that communication that is a means of measuring success for advertisers today.

Marist College's IMC Graduate degree program provides students with the knowledge of modern day social media and branding capabilities. Contact us today to learn more about the IMC graduate degree program and how it can help advance your marketing career.