The Integrated Marketing Communication Subject Guide
IMC Student Educational and Information Resources, Articles and Database
Students enrolled in Marist's online MA in IMC graduate program now have access to a specialized set of professional resources, research and industry news articles, career advice, and corporate and consumer databases through the Pathfinders system.
Available by visiting the College's James A. Cannavino Library website, the Pathfinders program is accessible to anyone with an internet connection and a desire to enhance their educational experience and learn more. To locate the materials for integrated marketing communication, simply choose the Pathfinders program from the library's homepage. When you arrive at the Pathfinders site, select "Communication" from the left-side Subject Area categories. Scroll through the list of available resources, and click on the Integrated Marketing Communication Subject Guide.
From the IMC Subject Guide you'll be able to access databases, research, and reports pertaining to corporations, industry sectors, and consumers. This information will not only prove valuable in course assignments, but may also provide assistance for workplace or internship projects and responsibilities. In addition, the Subject Guide shows the latest news from industry specific outlets such as PR Week and Ad Age (to name just a few) as well as current research as published in scholarly journals.
Whether your interests are in advertising, public relations, marketing, media, or a mixture of all, you're certain to find useful information about IMC through Pathfinders.
Written by Laura Zurowski