Integrated Marketing Communication

MA in Integrated Marketing Communication

Earn a MA in IMC Through Our Online Graduate Degree

Marist College has offered a comprehensive online Integrated Marketing Communication (IMC) Master’s degree since 2012. This IMC marketing Master’s degree focuses on modern day digital interactive marketing and strategic communication tactics. Each course concentrates on how marketing professionals can develop strategic marketing plans to deliver a consistent message that reflects a brand’s values, products, and company mission across a variety of channels.

The Integrated Marketing Communication degree is made up of a 100% online curriculum, allowing students to earn a marketing Master’s degree on their own time. The online courses are designed to create a cohesive program, merging all facets of modern day marketing communications. Online Integrated Marketing Communication graduate courses include topics such as advertising, public relations, social media, marketing research, branding, strategy, analytical tools, and global marketing insights.

Marist College's online MA in Integrated Marketing Communication was developed with the help of knowledgeable marketing and communication industry leaders. Marist College’s network of diverse professionals enables us to provide IMC graduate school students with the modern marketing and communications knowledge needed to expand their careers in the increasingly interactive, multichannel, competitive global marketplace.

Whether you are a recent graduate, seasoned marketing professional or interested in a career change, the online Integrated Marketing Communication graduate degree can provide you with the necessary knowledge to advance your career.



100% Online, 100% Flexible – Marist's Online IMC Marketing Master’s Degree

The MA in Integrated Marketing Communication can be earned 100% online thus providing marketing graduate students the flexibility they need to complete the program while still pursing a full time career.

Request a brochure today to get detailed program information about earning your IMC graduate degree online through our Integrated Marketing Communication Master’s degree program.

A Flexible Full- and Part-Time IMC Master’s Degree Curriculum

  • Part-time marketing graduate students looking to attend the Integrated Marketing Communication program part-time generally enroll in two courses in the fall and spring semesters. Depending on when the student enrolls, they may be able to fit in one course over the summer. All courses are offered online and can be completed in six semesters. Please see the Sample Sequences page for details.
  • Full-time Integrated Marketing Communication graduate students generally enroll in four courses for both the fall and spring semesters. Depending on when they begin the program, IMC graduate students may also take one or two courses in the summer, completing the marketing graduate degree program in three to four semesters. All full-time Integrated Marketing Communication courses are offered through our online curriculum. Please see the Sample Sequences page for details.

Contact Marist to learn more about earning your marketing graduate degree through our 100% online Integrated Marketing Communication Master’s degree program.

*those students with a bachelor's in business administration degree or significant work experience in the field of Marketing may take IMC Mobile Marketing and IMC Business Analytics with permission of the Program Director. 

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James McKenna, MA '13

James McKenna MA in IMC '13Tompkins Financial Corporation
Marketing Communications Business Partner

Without my degree, I do not think I would have been able to make a smooth transition out of the hospitality sector and into financial services. The IMC program allowed me to expand my knowledge and join a company outside of my prior industry work experience. It has been great for my professional development to work in marketing for a new industry, and I owe that to my Marist education.